Pureprofile has promoted Niamh Fitzpatrick to the newly created role of chief product and technology officer, as the ASX-listed data and insights company expands its focus on product and technology.
Fitzpatrick, who has served as chief product officer since 2024, will oversee Pureprofile’s product innovation and technology strategy and be responsible for delivering secure and scalable solutions for clients.
The appointment follows a period of investment in technology and capability, including the acquisition of qualitative research company CRNRSTONE and the rollout of new AI and data solutions.
CEO Martin Filz said the new role is designed to support the company’s growth and product development.
“The new CPTO role plays a critical part in accelerating growth, enhancing user experience and strengthening Pureprofile’s global competitive position.
“Niamh has been with us since 2020, and we’re delighted to have someone of her calibre and experience leading our next era in data and insights innovation. We’re excited to see Pureprofile unlock new milestones and advance the wider market research industry under her leadership.”
Focus on client outcomes and data quality
Fitzpatrick said the role will focus on delivering products that meet client needs while maintaining data quality.
“My vision is to continue supporting Pureprofile’s global growth by delivering innovative solutions that address client needs, while maintaining the highest standards of data quality and insights to help clients make better, faster decisions,” she said.
“What’s clear across the industry is the growing importance of combining innovation with quality, such as using AI to deliver solutions more efficiently while still ensuring data integrity and meaningful insights. That’s an area where Pureprofile can make a strong contribution, backed by a very talented product and engineering team.”
Background across tech and media
Fitzpatrick joined Pureprofile in 2020 and has held senior roles across technology and media, including positions at Facebook, Fairfax Digital and Rabobank.
At Facebook, she served as head of Asia Pacific partner management. At Fairfax Digital, she worked across product strategy and delivery, holding roles including technology director and development manager.
Main image: Niamh Fitzpatrick