Advertising
Latest stories

AAMI taps AFL’s unpredictability with ‘Luck of the Bounce’ via Leo Australia
Sometimes, it all comes down to how the ball bounces.
by Vihan Mathur – Mar 24, 2026

Naomi Shepherd calls time on her Meta ANZ chapter after 14 years
'I’m so proud of what we’ve built, and I’m looking forward to what’s next'
by Vihan Mathur – Mar 24, 2026

OMA’s OUTperform 2026: decoding AI and the future of OOH
OMA’s OUTperform event returns to W Sydney in May to tackle outdoor media's future, AI, and regulatory hurdles.
by Duane Hatherly – Mar 24, 2026

Bastion nabs Peter Filopoulos as Managing Director, Experience
Filopoulos previously served as Chief Customer, Brand and Marketing Officer at Football Australia.
by Vihan Mathur – Mar 24, 2026

Equality Media + Marketing wins BIODERMA media account across ANZ
The immediate strategy will focus on strengthening priority platforms.
by Vihan Mathur – Mar 24, 2026

'Added at the end': Why brands still struggle to build influencer marketing properly
The biggest missed opportunity? The late introduction of creators into campaign planning.
by Vihan Mathur – Mar 24, 2026

Simon Bates joins Nine as Director of Social Media and Off Platform
He joins from TikTok (ByteDance), where he served as Head of Content.
by Vihan Mathur – Mar 23, 2026

NGEN’s Charity Cup delivers $20K boost for vulnerable youth
Sydney delivered the highest fundraising total at $9,570.
by Vihan Mathur – Mar 23, 2026

Vodafone goes for the jugular with ‘stop paying for nonsense’ reboot
The campaign is fronted by comedian and actor Ali Wong.
by Vihan Mathur – Mar 23, 2026

Tubi rolls out new ad takeover formats in Australia with Samsung Galaxy S26
The new offerings mark a push by the streaming platform into higher-impact advertising solutions.
by Vihan Mathur – Mar 23, 2026

One sleep away from history: Matildas face Japan in Sydney final
The final will air live and exclusively across Network 10, 10 Play and Paramount+ from 6:30 pm AEDT.
by Vihan Mathur – Mar 20, 2026

Independent agency Sweeney Advertising celebrates 25 years
The agency will mark the milestone with foundation clients and long-standing partners through a series of events reflecting on its 25-year journey.
by Vihan Mathur – Mar 19, 2026

Rainbow toastie or ice cream sushi? Sydney Royal Easter Show bets on viral food for Gen Z
The Show is leaning into viral food culture with a new social-led campaign aimed at younger audiences.
by Vihan Mathur – Mar 19, 2026

AiMCO issues giveaway compliance rulebook for creators
'The influencer marketing industry is expected to hit $1 billion, showing just how important influencer campaigns and partnerships have become.'
by Vihan Mathur – Mar 19, 2026

LinkedIn brings BrandLink to Australia
BrandLink allows marketers to place video ads adjacent to trusted editorial content.
by Vihan Mathur – Mar 19, 2026

The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.
