Tubi has launched two new premium advertising products in Australia, with Samsung Electronics Australia being the first brand to activate the formats as part of its Galaxy S26 campaign.
The new offerings, Thematic Takeovers and Title Takeovers, mark a push by the streaming platform into higher-impact advertising solutions, designed to give brands greater control over viewing environments.
Tubi’s Thematic Takeovers allow advertisers to secure 100% share of voice across specific genres through pre-roll and display placements. Samsung is using the format to take over all pre-roll inventory within Tubi’s drama category, one of the platform’s most popular genres.
Meanwhile, the Title Takeover format enables brands to sponsor individual Tubi Originals with billboard and pre-roll ads, allowing viewers to watch the rest of the content ad-free.
Samsung has activated this format on Tubi original Kissing Is the Easy Part, positioning the brand as an enabler of uninterrupted viewing while building a positive audience association.
Full control meets premium environments
Aaron O’Brien
Aaron O’Brien, News Australia’s National Streaming Director, said the formats represent a shift in how advertisers can engage with streaming audiences.
“Our Tubi takeover formats represent genuine innovation in AVOD advertising. We’re giving advertisers complete ownership of premium environments, whether that’s an entire genre or specific titles, with guaranteed reach and minimal ad clutter.
“Samsung will have the opportunity to own the drama space and showcase the Galaxy S26 in a way that elevates both the product and the viewing experience.”
High-impact rollout across streaming audiences
Running across March and April, the campaign highlights Tubi’s ability to deliver high-impact placements with contextual alignment and reduced ad load.
By combining full genre ownership with exclusive title sponsorship, the campaign is designed to reach streaming-first audiences that sit outside traditional BVOD environments.
Tubi said it will continue to introduce new premium advertising solutions throughout 2026 as it expands its position in the Australian streaming market.
Top Image: Tubi