Media Federation of Australia’s NGEN community has raised $20,558 for youth charity Down the Track through its 11th annual Charity Cup.
Held across Sydney, Melbourne and Brisbane, this year’s Trivia Edition saw teams compete in fundraising efforts and quiz challenges, with proceeds supporting early intervention programs for at-risk young people in regional NSW.
Participants organised cake sales, raffles and inter-agency challenges, with prizes donated by industry partners including Paramount, Seven Network and News Australia.
Industry collaboration drives fundraising
The Charity Cup is designed to unite NGEN members – professionals with less than 5 years’ industry experience – while raising funds for youth-focused initiatives.
This year’s charity partner, Down the Track, delivers mentoring and tailored support programs to help young people build confidence, resilience and essential life skills.
The organisation will also feature in the NGEN Award category at the MFA Awards, where participants will respond to a live brief that could be developed into a campaign.
Strong turnout across three cities
Sydney delivered the highest fundraising total at $9,570, followed by Melbourne with $5,906 and Brisbane with $5,082.
Nine dominated the competition in both Melbourne and Brisbane, taking out trivia wins and top fundraising efforts, while iProspect secured the trivia win in Sydney and oOh!media raised the most funds in the city.
Philippa Moig
Philippa Moig, CEO of UnLtd, said the event highlighted the energy of the NGEN community.
“It’s been fantastic to see the NGEN community bring such energy, creativity and generosity to the Charity Cup fundraising – putting their brains to the test for a great cause.”
Melanie Aslanidis
The MFA’s head of NGEN, Melanie Aslanidis, added that the result reflects strong industry-wide engagement.
“NGENers showed up with incredible energy, creativity and drive… raising more than $20,000 was an outstanding result. I’m incredibly proud of this community and excited to see that momentum carry through to the NGEN Award.”
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