Bastion has appointed Peter Filopoulos as Managing Director, Experience, as the agency looks to strengthen its position across sport, entertainment and experiential.
Filopoulos will commence in early April, leading Bastion’s experiential, partnership, and sponsorship offering, with a mandate to drive growth, operational excellence, and world-class delivery across the agency’s client portfolio.
He will report to Cheuk Chiang, Group Chief Executive Officer at Bastion.
Filopoulos past experiences
Filopoulos brings more than 20 years of executive leadership experience across sport, entertainment, venues, media and major events, with a strong track record in commercial growth and partnership development.
Most recently, he worked as a consultant with Canadian Soccer Media & Entertainment, supporting brand, marketing and commercial strategy across Canada Soccer’s professional football, national teams and media platforms ahead of the FIFA World Cup 2026.
He previously served as Chief Customer, Brand and Marketing Officer at Football Australia, where he led customer, brand and communications strategy from 2020 to 2025.
During that time, he played a key role in the growth and cultural impact of the CommBank Matildas and Subway Socceroos, as well as the success of the FIFA Women’s World Cup Australia and New Zealand 2023.
Across his career, Filopoulos has secured more than $100 million in sponsorship and partnership value while leading large-scale brand and commercial initiatives.
CEO comments
Chiang said the appointment reflects Bastion’s ambition to redefine experience-led growth.
“Peter is one of the most respected leaders in the industry with deep expertise across sport, entertainment and major events. His experience building high-performing teams and commercially powerful partnerships makes him uniquely placed to lead Bastion Experience into its next chapter.
“We have built Bastion to deliver end-to-end capability for the modern marketer and Peter will play a critical role in bringing our experiential, partnership and sponsorship offering together to create truly integrated solutions for our clients.”
Filopoulos comments
Filopoulos said the role presents an opportunity to scale Bastion’s experience offering.
“Experiential has fundamentally evolved. Clients are no longer looking for one-off campaigns but for connected platforms that create enduring brand relevance and deliver measurable commercial impact.
“Experience has the power to act as the integration engine across brand partnerships, content and audience building scalable growth platforms that drive both cultural impact and business results.”
Building momentum
Filopoulos joins Bastion at a time of continued growth for the agency, which combines advertising, experience, media, insights, digital and communications under one model.
The appointment signals Bastion’s ongoing investment in experience-led marketing and its focus on delivering integrated, commercially driven outcomes for clients.
Top Image: Cheuk Chiang and Peter Filopoulos