Plus: Aussie agencies winning at Clios, and the WARC ACT Good Report.
The Monkeys ranked #15 in the Best 25 Agencies Promoting Good category.
Australia's best-performing campaign, coming in at #11, was Curing Homesickness by CHEP Network in Melbourne.
Australia's top campaign was FitChix for egg supplier Honest Eggs Co.
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
The report examines the new sports media landscape, the challenges and opportunities for brand advertisers.
Global advertising spending is expected to top $1 trillion for the first time.
Dean Chadwick, Kimberlee Wells, Joshua Lee and Nomfundo Msomi will lead 2024 judging jury.
61% of marketers are optimistic despite economic worries, lists WARC.
• Based on WARC’s proprietary GEISTE trends research, insights from 1,400+ marketers worldwide and one-to-one interviews with marketing leaders
• Nearly two-thirds (63%) of recipients say mail attracts their undivided attention
"Strategies need to be more imaginative and ambitious, and research needs more respect and reality."
James McDonald: "The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner"
Alex Brownsell said: "CTV ad spend is growing, but not as fast as one might expect"
