WARC
Showing 31 - 40 of 45 results
WARC report predicts YouTube's global ad revenue to reach $30.4 billion in 2023
"As trading conditions improve in digital advertising, YouTube can expect to see revenue growth improve"
by Mediaweek Admin – May 26, 2023
WARC report forecasts TikTok's global ad revenue will reach $15.2 billion in 2023
75% of marketers plan to increase their ad spend on TikTok this year
by Mediaweek Admin – Mar 17, 2023
WARC Global Ad Trends: Ad spend in publishing media set to decline 7.7% in 2023
WARC found it is becoming harder for content-creating publishers to remain competitive against data-rich performance channels
by Mediaweek Admin – Feb 23, 2023
WARC new data finds Gen Z spend two-thirds of media time online
Generation Z spends 67.7% of total media time with digital channels, according to the new data
by Mediaweek Admin – Oct 7, 2022
WARC report: Ad spend to grow in 2022 before slowing in 2023
• Ad spend in the video streaming sector is set to grow faster than the total ad market
by Mediaweek Admin – Aug 25, 2022
WARC releases insights report on the 2022 Cannes Lions Creative Effectiveness winners
• The report identifies trends and themes in this year's award-winning campaigns
by Mediaweek Admin – Aug 5, 2022
WARC and MMA release annual State of the Industry report
• The State of the Industry 2022: Modern Marketing in EMEA report provides a snapshot into brand and media growth
by Mediaweek Admin – Jul 22, 2022
WARC Global Marketing Index shows growth rate decrease in June
• Global Marketing Index continues to decrease in the rate of growth from 59.8 to 56.6
by Mediaweek Admin – Jul 8, 2022
WARC releases 2022 update of its Anatomy of Effectiveness report
• The paper aims to give a fresh perspective on the key building blocks of effective marketing
by Mediaweek Admin – Jun 21, 2022
WARC, LIONS, Advertising Association and Ad Net Zero launch Sustainability Hub
• The Hub is a one-stop resource to help marketing practitioners worldwide address the climate crisis
by Mediaweek Admin – Mar 23, 2022
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