Nielsen
Showing 1 - 10 of 149 results
Word of mouth drives six times more product trial than paid ads: Social Soup
Only 4% of grocery buyers credit paid ads for their last new-product trial. Another person? That earns the nod from 27%.
by Natasha Lee – Nov 6, 2026
Netflix joins TV’s ratings currency in fight for ad dollars
Advertisers will get a clearer view of how the streamer's ad-supported audiences compare with broadcasters from February.
by Natasha Lee – Nov 1, 2026
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DoubleVerify deepens TikTok push amid US$2.15 billion Nielsen deal
DV has expanded brand suitability and viewability measurement to TikTok Pangle across 48 markets, including Australia.
by Tom Gosby – Aug 13, 2026
OzTAM to tender Total Video Measurement service
OzTAM will launch an RFP in the second half of 2026, with a decision expected in Q1 2027.
by Mediaweek – Jul 8, 2026
IMAA muscles up with 35 deals as indie agencies get AI and live commerce firepower
Five new partners join the IMAA's fifth-year program, bringing AI, live commerce, and brand visibility tools to independent agencies.
by Mediaweek – Jun 4, 2026
Sea Cleaners, JCDecaux target litter as brand risk
Sea Cleaners and JCDecaux launch a model that treats branded litter as damaging outdoor media.
by Mediaweek – Apr 2, 2026
Australia’s financial ad spend climbs 20% YOY as banks chase switching customers
New figures from Nielsen’s Ad Intel show the category rose from $630 million in 2024.
by Vihan Mathur – Mar 11, 2026
TV still rules the lounge room as OzTAM’s new data widens the lens
Despite the device boom, the box still holds 85% of in-home viewing.
by Natasha Lee – Feb 12, 2026
Nielsen names Australia’s biggest ad spenders and fastest-growing categories in 2025
Retail once again dominated total ad investment.
by Vihan Mathur – Feb 9, 2026
Nielsen appoints Matty Lin as APAC regional sales leader
Lin added that his initial focus will be on collaboration and connection across the region.
by Vihan Mathur – Jan 13, 2026
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