The television set remains the dominant screen in Australian homes, accounting for 85.3% of all in-home video viewing minutes in Q4 2025, according to the first Streamscape report to include device-level data.
OzTAM had already confirmed it would expand Streamscape to include viewing on smartphones, computers, and tablets.
The newly released Q4 2025 edition marks the first report to publish those figures, widening the industry lens while reinforcing one clear takeaway: the big screen still leads.
The report covers October to December 2025 and includes a full-year 2025 overview of viewing to TV sets.
Device-level data adds 17% more viewing
OzTAM developed the enhanced measurement in collaboration with Nielsen, leveraging Nielsen’s global expertise to extend reporting to connected devices within the home.
The addition of smartphones, computers, and tablets means the Q4 report captures 17% more in-home viewing minutes than previous Streamscape releases.
In Q4 2025, TV sets accounted for 85.3% of Total People in-home video viewing. Smartphones represented 7.2%, computers 4.7%, and tablets 2.8%.
The share of viewing on TV sets aligns with established international benchmarks. In the UK, TV sets account for around 84% of in-home video viewing, while in the US the figure is typically close to 80%.
Free-to-air still commands the TV set
On the TV set specifically, free-to-air Total TV, which includes broadcast TV and BVOD, delivered 62.1% of viewing in Q4 2025. Broadcast TV alone contributed 52.3% of total TV set minutes.
Streaming activity across both BVOD and SVOD services increased during the quarter, reflecting the northern hemisphere winter release cycle for global content and seasonal shifts in local viewing behaviour.
Across the full year 2025, free-to-air Total TV dominated TV set viewing, accounting for 67.7% of Total People minutes. Broadcast TV delivered 58.5%, Total BVOD accounted for 8.9%, and Digital Video, including SVOD and AVOD services, represented 32.6%.
A clearer industry view
Karen Halligan, chief executive officer at OzTAM, said the expanded dataset provides a more comprehensive view of total video consumption.
“The addition of device-level viewing to Streamscape is a meaningful step forward for the industry, capturing 17% more in-home viewing minutes and providing a clearer view of how Australians are consuming video across screens in their homes,” Halligan said.
“The Q4 All Device results confirm that the TV screen remains the most powerful medium for in-home viewing in Australia, accounting for 85.3% of total minutes, and which is closely aligned with global markets.”
OzTAM plans to transition Streamscape to a digital, interactive dashboard in early 2026, enabling deeper analysis, improved cross-referencing and more efficient data extraction for planning and trading.
OzTAM operates as Australia’s official source of television audience measurement and supplies VOZ, the industry’s Total TV currency. VOZ integrates broadcast viewing on TV sets with granular BVOD viewing on connected devices to deliver national, de-duplicated, cross-platform planning and trading data.