Marketing
Showing 11 - 20 of 43 results
Cabbage, clowns and comfort: Pinterest's wild 2026 predictions
They're predicting a shift toward comfort and curation.
by Duane Hatherly – Dec 12, 2025
Paul Sinkinson: Why '1950s thinking' beats AI trends and 'junk' metrics
Why marketers need to stop just 'harvesting demand'.
by Duane Hatherly – Nov 28, 2025
"Skipping those calculations can come back to bite you" - The marketing equation that cost us $300,000
Evgenii Kuznetsov's team miscalculated a budget and struggled with client communication - it cost the company $300k.
by Evgenii Kuznetsov – Oct 7, 2025
Marketers aren’t anti-privacy, but we can’t work in the dark
For marketers, the uncertainty isn’t just frustrating - it threatens the very practices that uphold our profession.
by Paul Hewett – Jul 29, 2025
Mediaweek extends the Next of the Best Awards entry deadline
You now have more time to complete your submission.
by Talon Editor – May 8, 2025
Mediaweek's Next of the Best Awards: Entries are now open
Mediaweek's Next of the Best celebrates the talented leaders of today and tomorrow who are making outstanding contributions in their field.
by Mediaweek Admin – Apr 7, 2025
Marketing in the Attention Economy: Key Insights for 2025
'Brands must rethink their strategies, shifting from simply reaching audiences to deeply engaging with them.'
by Danielle Coimbra – Dec 20, 2024
Angela Smith: Not taking risks is the riskiest choice of all
Angela Smith: "Risk, done well, is smart. It can be managed, it can be ‘calculated’."
by Liam McCarten (SPONSORED CONTENT) – Apr 2, 2024
Ross Hastings: Marketing should be a culture, not a department
"We now have people working in departments who don’t identify as ‘marketers’ and don’t recognise their role in ‘marketing’ ... and we have people working in departments called ‘marketing’, yet they don’t control or have the experience to manage all aspects of marketing."
by Mediaweek Admin – Mar 18, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
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