Marketing
Showing 21 - 30 of 45 results
Ross Hastings: Marketing should be a culture, not a department
"We now have people working in departments who don’t identify as ‘marketers’ and don’t recognise their role in ‘marketing’ ... and we have people working in departments called ‘marketing’, yet they don’t control or have the experience to manage all aspects of marketing."
by Mediaweek Admin – Mar 18, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
Guideline SMI's Jane Ractliffe predicts "vibrant" year for media
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
by Mediaweek Admin – Feb 15, 2024
Ad spend fell in 2023 but delivered second-largest annual spend ever
Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
by Danielle Long – Feb 5, 2024
Melbourne creative agency Taboo appoints Frannie Rhodes as managing partner
Rhodes has 25 years experience in iconic US agencies, including Goodby Silverstein & Partners, TBWA\CHIAT\DAY New York and Strawberryfrog.
by Mediaweek Admin – Jan 30, 2024
Apple pushes brand films in APAC as it seeks to overcome falling smartphone sales
The films are part of a strategy to engage audiences with the brand as smartphone sales decline globally
by Danielle Long – Jan 30, 2024
IAG CCMO restructures for transformation, creates performance marketing and measurement division
Michelle Klein told Mediaweek the changes aim to "reinvigorate the customer experience"
by Danielle Long – Jan 24, 2024
Lego Australia hunts marketing director as APAC unveils leadership changes
The Danish toy brand announced a slew of leadership changes and a reshuffle of business units in APAC.
by Danielle Long – Jan 11, 2024
Apple's outstanding accessibility ad The Greatest wins primetime Emmy
The two-minute ad was directed by Australian director Kim Gehrig of Somesuch Productions.
by Mediaweek Admin – Jan 9, 2024
Sam Kekovich hosts 'BBQ for the ages' in summer lamb campaign for MLA
The latest instalment of the iconic campaign skewers Boomers, Zoomers, Millennials and Gen X-ers with lamb serving as the great unifier.
by Mediaweek Admin – Jan 8, 2024
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