Talon Editor
How Mountain Culture and oOh!media turned one-channel focus into full-funnel success
A single-channel campaign. A record-breaking result. Mountain Culture's Brad Firth and oOh!media's Bel Harper talk us through.
by Talon Editor – Oct 23, 2025
Ipsos iris: Aussie sports sites and apps soared in September as finals fever gripped the nation
Australians are now spending nearly five hours each day consuming news content.
by Talon Editor – Oct 23, 2025
Wavemaker launches national campaign for ALDI–DoorDash partnership
Aaron Hampson: 'Our strategy delivers impact across every channel Australians use to make shopping decisions.'
by Talon Editor – Oct 22, 2025
Knobby is delivering the dream world we were promised where all underpants are NFC enabled
Rapidly-expanding DTC underpants manufacturer Knobby is pushing beyond social media sales platforms to have serious real world impact.
by Talon Editor – Oct 21, 2025
Havas Media appoints Mindshare’s Kate O’Ryan-Roeder as CEO
O’Ryan-Roeder has been MD of Mindshare in Sydney for the last seven years.
by Talon Editor – Oct 21, 2025
Audiences pick up for The Black Phone 2 as Jared Leto holds on for Tron: Ares
This week it was Ethan Hawke in The Black Phone 2 vs Jared Leto Tron: Ares. Troy Dyer vs Jordan Catalano. It's like your cinema screens can't quit Smash Hits magazine from the 90s.
by Talon Editor – Oct 20, 2025
SXSW Sydney: Male bonding fuels the traffic highs of SuperCoach
With over 2 million passionate fantasy sports fans playing in Australia, SuperCoach is having an impact on the mental health of its players - in a good way.
by Talon Editor – Oct 20, 2025
Robert Irwin is Australia's No 1 "Top Talent," but does that make him good talent for marketers?
The Aus Talent Index highlights celebrities with broad appeal, separating popularity from polarisation.
by Talon Editor – Oct 20, 2025
QMS NZ completes successful Auckland street furniture handover
Tim Murphy: 'Our clients can now look forward to new and innovative campaign solutions, that are easy to plan and buy across New Zealand’s #1 OOH network.'
by Talon Editor – Oct 20, 2025
TV Guide: How to watch The Golden Bachelor and meet the cast
Australia’s dating show landscape takes a turn as Channel 9 introduces Bear in The Golden Bachelor Australia.
by Talon Editor – Oct 20, 2025
Generosity is the new growth strategy: How brands can build faith and loyalty
At SXSW Sydney, The Growth Distillery's Jessica Folkard, explored how generosity is now one of the most powerful strategies for business and longevity.
by Talon Editor – Oct 20, 2025
"Quite the surprise": Shocked EP Julian Cress on 1000 episodes of The Block
1000 episodes of The Block surprised the executive producer of the show for a very simple, human reason: Nobody was keeping track.
by Talon Editor – Oct 17, 2025
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