Louise Cummins

Louise Cummins: "We need to understand what information AI uses to make recommendations, how our brands appear in those recommendations and what ultimately earns the customer’s trust."

by Alisha Buaya – Oct 13, 2026

Four practitioners are accredited and another 10 are in training as a national network expands AI support for marketers.

by Staff Writer – Sep 30, 2026

The US will become the first international market for Australia-born GCAM, with findings due later this year.

by Tom Gosby – Sep 2, 2026

Kantar joins as a strategic research and insights partner for the next phase of the initiative.

by Vihan Mathur – May 27, 2026

By early 2026, more than 70% of Google searches in Australia resulted in zero clicks through to a landing page.

by Mediaweek – Apr 14, 2026

The system offers CMOs and senior marketing leaders a structured framework for implementing AI.

by Vihan Mathur – Mar 4, 2026

There are new rules on targeting, vendor transparency and stronger governance.

by Mediaweek – Feb 4, 2026

Adobe has joined IBM in backing the Australian Centre for AI in Marketing, supporting its mission to deliver ethical, practical AI education to marketers nationwide.

by Mediaweek – Sep 2, 2025

Marketers are often the first to introduce AI to young Australians—but without national oversight, experts warn it could erode trust for a generation.

by Mediaweek – Aug 27, 2025

Just 52% of Australian marketers have moved beyond beginner-level AI adoption, prompting the Australian Centre for AI in Marketing to launch a practical new education program.

by Mediaweek – Aug 21, 2025