Lou Barrett
Showing 11 - 20 of 44 results
News Corp launches The Ultimate Guide to unify eight major sales events
News Corp Australia has introduced The Ultimate Guide, a retail media solution combining eight key shopping events under a single campaign banner.
by Tom Gosby – Jul 23, 2025
Lou Barrett's leadership philosophy takes centre stage in heartfelt speech by Renée Sycamore
'Look around the room, or look back at the last six months, and ask yourself, who have you yet to collaborate with?'
by Natasha Lee – Jun 17, 2025
'Be raw, be open': News Corp's Kelly Healy on women leaders and collaboration
'Lead with authenticity, ask the questions, and never be afraid to say you need help.'
by Natasha Lee – May 25, 2025
News Corp and Medibank team up to launch Can We Talk? mental wellbeing awareness campaign
Lou Barrett: 'This multi-channel initiative has been custom built for Medibank and puts mental health on the news agenda sparking much needed conversations across generations.'
by Alisha Buaya – Mar 19, 2025
'Rare to get public commentary from senior clients about success': Media buyers on what stood out at News Corp's D_Coded
Mediaweek spoke to Peter Horgan, Sue Squillace, Brian Gallagher and others to find out what stood out for them at News Corp's D_Coded.
by Alisha Buaya – Mar 13, 2025
Media Roundup: News Corp's new era, Nine's MAFS gamble, Netflix's Markle debacle, Atlassian hits the fast lane and Jones' legal battle
See the top industry stories trending today.
by Natasha Lee – Mar 12, 2025
Tubi and News Corp Australia forge exclusive streaming partnership
Pippa Leary: 'Joining forces with Tubi means for the first time we have access to the big screen in the lounge room.'
by Emma Shepherd – Mar 11, 2025
News unveils next-gen AI data capabilities
Lou Barrett: 'At News, we are hyperfocused on driving engagement with our audiences because it allows us to understand the motivation behind the data.'
by Emma Shepherd – Mar 11, 2025
Lou Barrett on Tubi, engaged reach, and News Corp’s video expansion
'We haven't had any CTV in our stable before, which allows us to engage with advertisers who have traditionally focused on broadcast TV and streaming services.'
by Emma Shepherd – Mar 11, 2025
News Corp Australia to highlight video, data, and engagement at D_Coded
Lou Barrett: 'The event is a bold statement of our leadership and unwavering commitment to driving client success'.
by Natasha Lee – Mar 6, 2025
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