Lou Barrett
Showing 11 - 20 of 53 results
Jo McAlister joins News Australia to launch STORYx
McAlister will lead STORYx's new content integration, strategy and solutions function.
by Mediaweek – May 18, 2026
The Indie hustle: Speed, strategy, and the $42 billion passion economy
Independent agencies turn passion data into client strategy as the News Australia Frontiers roadshow hits Sydney.
by Duane Hatherly – Apr 9, 2026
News Australia’s ‘Frontiers’ reveal the $42 billion power of ‘passion’
As consumers face an onslaught of crises, they escape to their passions– and spend big on them.
by Duane Hatherly – Mar 9, 2026
Leigh Lavery appointed general manager of The Growth Distillery
It comes as the research and intelligence arm expands its data-driven growth capabilities.
by Mediaweek – Oct 28, 2025
The story behind Back Australia: when reader voices spark a movement
Lou Barrett: 'This is about empowering Australians to make informed choices'.
by Natasha Lee – Oct 27, 2025
IMAA to launch inaugural Fast.Future.Present conference for members
The event will be held on Thursday, 16 October in Sydney.
by Frances Sheen – Sep 16, 2025
Lou Barrett on streaming, scale, and News Australia's All Screens strategy
The company has unveiled its new proposition in the evolving video and CTV landscape.
by Frances Sheen – Aug 4, 2025
Marketing perspectives: Media buyers and industry leaders on backing News Australia's All Screens
Mediaweek caught up Sam Buchanan, Lisa Squillace, Daniela Rocchi, Karen Halligan and Peter Wilson at the All Screens roll out.
by Alisha Buaya – Aug 4, 2025
News Australia launches 'All Screens for All Australians'
The next evolution in digital video marketing is here.
by Natasha Lee – Jul 31, 2025
News Corp launches The Ultimate Guide to unify eight major sales events
News Corp Australia has introduced The Ultimate Guide, a retail media solution combining eight key shopping events under a single campaign banner.
by Tom Gosby – Jul 23, 2025
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