News Australia has rolled out a new unified video advertising package called All Screens for All Australians, designed to connect brands with audiences across mobile, tablet, desktop and connected TV (CTV).
This launch comes amid strong digital video growth and a growing audience appetite for News content, punctuated by News’ exclusive partnership with Tubi.
Record-breaking scale and growth
News Australia reports over 1 billion video views across its digital news network in FY25, alongside more than 85% year-on-year growth in video volume.
Unique visitors engaging with News’ video content rose 37% year-on-year, representing access to more than five million of Australia’s online video viewers.^
Since News partnered exclusively with Tubi in March, viewer hours on Tubi have surged by 30% – underscoring the value of combining short-form and ad‑supported streaming content.**
Lou Barrett
Unified reach across screens
Lou Barrett, Managing Director of Client Partnerships, described the new package as the most comprehensive in Australia.
“Our All Screens for All Australians proposition is the most powerful unified buy in the country. With one billion videos consumed on our network in the last 12 months alone, we can connect advertisers with more than five million of Australia’s online video viewers through premium content in premium contexts. This comprehensive offering provides targeted solutions for every strategy, every screen and every plan.”
This service integrates News Australia’s short-form video products, both in-feed and in-stream, with Tubi’s free streaming service, enabling brands to reach consumers throughout their day: from morning headlines on phones to evening entertainment on CTV.
Technology and targeting upgrades
All Screens for All Australians includes several newly developed capabilities:
• Video Reach & View: Unifies News Australia’s short-form in-stream and in-feed video assets, providing brands with a single, highly scalable solution for both reach and engagement.
• A New Era in Technology: A new adaptive video player to support short-form video across the News network enabling seamless playbacks, greater user controls, improved ad integration and faster loading times.
• Targeted CTV: Extends Intent Connect’s market leading audience and personalisation capabilities to Tubi’s connected TV environment. New segments include enhanced data as well as advanced addressable segments like interests, category intent and shoppers.
• Enhanced Tubi Integrations: The latest advancements in advertising with the launch of the First Ad Takeover and Tubi Timeout offering new opportunities to own the living room.
Pippa Leary
Strategic growth through partnership
Pippa Leary, Managing Director and Publisher of Free News and Lifestyle, emphasised how the partnership with Tubi complements News Australia’s existing offerings: “Tubi doesn’t replace what we’ve built, it completes it. Since we entered an exclusive partnership with Tubi in March, we have seen viewer hours surge by 30%.”
She continued: “Our video offering now spans every screen Australians use from the fast scroll to the evening stream, from lean‑in contexts to lean‑back entertainment, from breaking news to binge‑worthy rabbit holes.
“It’s this powerful combination of News and Tubi, short and long, desktop, mobile, tablet, and connected TV in the living room that gives brands an effective way to connect with all Australians.”
^Adobe Analytics, 12m ending June 2024 vs 12m ending June 2025, Australian based visits only
**Tubi Internal Data, Viewer Hours, Feb 2025 – June 2025
Pictured: Lou Barrett, David Salmon, and Pippa Leary