Lou Barrett
Showing 1 - 10 of 51 results
Tubi brings first global brand campaign to Australia
A national rollout spans CTV, outdoor, radio and digital as the free streamer reports growth in Australian viewing time.
by Natasha Lee – 7 hours ago
The sports fan has changed. News Australia says marketers haven’t
New research reveals the 7.2 million New Wave Fans reshaping how Australians engage with sport, and where brands need to follow.
by Tom Gosby – Sep 8, 2026
News Australia puts trust at centre of new health push
Better Men, The Happiness Project and Health of the Nation lead News Australia’s expanded health pitch.
by Tom Gosby – Sep 3, 2026
News Australia pitches advocacy as brand growth strategy at Beyond’27
Beyond’27 framed trust as a commercial issue as News Australia expanded its advocacy program and appointed four Impact Editors.
by Tom Gosby – Sep 2, 2026
News Australia tears up the upfront playbook with Beyond’27
News Australia's Beyond’27 series gives marketers category insights across five sessions in Sydney, beginning this week.
by Natasha Lee – Aug 30, 2026
57% of online traffic is no longer human. What every CMO needs to know next
News Australia's Chief Revenue Officer, Lou Barrett, on why brands must now win over AI agents, not just human shoppers.
by Lou Barrett – Aug 9, 2026
News Australia courts SMBs with All Access roadshow
The invitation-only series connects small businesses and independent agencies with News Australia’s media, data and creative specialists.
by Staff Writer – Jul 20, 2026
Uncomfortable Growth® Uncut. Season 5, Episode 2: Lou Barrett
News Corp's Lou Barrett joins Rowena Millward to unpack why facing a redundancy is a catalyst for career growth.
by Rowena Millward – May 28, 2026
Jo McAlister joins News Australia to launch STORYx
McAlister will lead STORYx's new content integration, strategy and solutions function.
by Mediaweek – May 18, 2026
The Indie hustle: Speed, strategy, and the $42 billion passion economy
Independent agencies turn passion data into client strategy as the News Australia Frontiers roadshow hits Sydney.
by Duane Hatherly – Apr 9, 2026
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