Lou Barrett
Showing 31 - 40 of 44 results
News Corp D_Coded 2024: Shoppable ScrollX and Targeted Time in View
“The real benefit is that your customers are able to shop right from the point of inspiration.”
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
by Tess Connery – May 14, 2024
News Corp to explore the future of advertising at D_Coded 2024
D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.
by Talon Editor – May 8, 2024
News Corp unites business to form 2024 Olympics team
News Corp's chair of the editorial board Mick Carroll will return as Olympic editor.
by Mediaweek Admin – Mar 8, 2024
Information and entertainment: What News Corp is bringing to Advertising Week 2023
"I think our presence will be entertaining, and I think it'll be very insightful, as well"
by Tess Connery – Jul 23, 2023
2022 In Review: Lou Barrett on a big year for News Corp and what comes next
Plus: Barrett's one message to advertisers going into 2023
by Tess Connery – Dec 6, 2022
Taking D_Coded initiatives to market: Shoppable Video taking off
News Corp’s Lou Barrett on advertiser feedback from new sales products
by Talon Editor – Nov 6, 2022
Decoded 3: How News Corp is mixing streaming and in-person events in 2021
Lou Barrett: "Everyone is talking about attention, but it has to be quality attention"
by Talon Editor – Apr 25, 2021
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