Lou Barrett
Showing 31 - 40 of 50 results
UM and Chery Motor team up with Vogue Australia for cross-platform campaign to launch new car models
Anathea Ruys: "Bringing together two brands who share a passion for style, innovation, and forward-thinking was a natural choice."
by Alisha Buaya – Oct 10, 2024
News Corp Australia's 'The Ideas Dome' revealed for SXSW Sydney
The Ideas Dome will showcase some of Australia’s leading media brands as they provide insights into some of the nation’s most impactful campaigns.
by Jasper Baumann – Oct 9, 2024
News Corp brings eight sales functions under client partnerships team
Lou Barrett: “Having all of the key sales functions together allows us to better service our clients unique needs and craft tailored and integrated campaign solutions."
by Tess Connery – Aug 13, 2024
Harvey Norman lead commercial support for News Corp's Paris 2024 coverage
ASICS will be dressing the 45 editorial team members on the ground in Paris.
by Jasper Baumann – Jun 26, 2024
News Corp bolsters NSW sales team with appointment of Ian Paterson
Paterson will relocate to Sydney and start his new role with News in October.
by Tess Connery – Jun 13, 2024
Lou Barrett: D_Coded all about creating better outcomes for News Australia clients
Head of sales on outlook, targeting, strategy, and why News Australia doesn’t sell Foxtel.
by James Manning – May 15, 2024
News Corp D_Coded 2024: Shoppable ScrollX and Targeted Time in View
“The real benefit is that your customers are able to shop right from the point of inspiration.”
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
by Tess Connery – May 14, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.