Influencer Marketing
Showing 1 - 10 of 30 results
GTA didn’t build a game. It built a franchise. Most marketing plans don’t know the difference.
Snap’s Ryan Ferguson on what Rockstar’s GTA VI teaches brands about loyalty, reinvention and the real pull of Kai Cenat.
by Ryan Ferguson – 25 minutes ago
Word of mouth drives six times more product trial than paid ads: Social Soup
Only 4% of grocery buyers credit paid ads for their last new-product trial. Another person? That earns the nod from 27%.
by Natasha Lee – Nov 6, 2026
Creators now drive brand discovery for six in ten Australians
IAB Australia finds creator influence rises sharply among under-40s, while Australians remain cautious about AI-led creator discovery.
by Tom Gosby – Sep 16, 2026
Lion, Reckitt and Mars Snacking join AiMCO
Three major brands join AiMCO as creator marketing moves deeper into Australia's mainstream marketing mix and brand mix.
by Natasha Lee – Aug 26, 2026
Why the creator economy's biggest problem isn't content, it's education
Huume Talent's Mikhailla Fitzgerald says creators don't need more content tips; they need real business education, fast.
by Mikhailla Fitzgerald – Aug 20, 2026
Treasury Wine Estates and Social Soup launch always-on creator academy for wine brands
Treasury Wine Estates and Social Soup launch an always-on creator academy to reach the next wine audience.
by Staff Writer – Jul 20, 2026
Vamp wins ChapStick Australia influencer brief
The six-month engagement covers influencer marketing and paid media for the iconic lip care brand Down Under.
by Mediaweek – Jun 24, 2026
Meta, Disney, Yahoo vet Jon Kee joins Fabulate in major APAC play
Kee will lead commercial operations across three of APAC's fastest-growing creator markets.
by Mediaweek – Jun 16, 2026
The analogue backlash: Social Soup exposes brand community fails
The research illustrates a gap between corporate community talk and the real connections Australians crave.
by Duane Hatherly – May 29, 2026
Music built the creator economy. Now it could break it
Mediaweek sat down with lawyer, Monica Allen, to unpack the music copyright risks catching out the creator economy.
by Vihan Mathur – May 26, 2026
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