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Influencer Marketing

Showing 21 - 24 of 24 results

Mikhailla Fitzgerald: How the corporate world is responding to the rise of social media influencers
Social Media

Mikhailla Fitzgerald: How the corporate world is responding to the rise of social media influencers

"The position of Chief Influencer Officer is becoming as indispensable as a CFO or CMO in modern times"

by Danica Baker and Jasper BaumannSep 19, 2023

Roundup: Judith Neilson, Fremantle names CEO Global Drama, Channel 4, Apple TV+
News

Roundup: Judith Neilson, Fremantle names CEO Global Drama, Channel 4, Apple TV+

Australian TV's Joan Sydney and Cary Young pass away, ATO influencer industry crackdown, TikTok to license IMDb data

by Mediaweek AdminJan 6, 2023

Meltwater executive director David Hickey shares his outlook on the rise of the creator economy
Social Media

Meltwater executive director David Hickey shares his outlook on the rise of the creator economy

Hickey also spoke about how influencer advertising is taking over traditional formats

by Alisha BuayaDec 8, 2022

Influencer marketing now a $16.4 billion industry, HypeAuditor finds
Agencies

Influencer marketing now a $16.4 billion industry, HypeAuditor finds

HypeAuditor measures an increase in profit by almost half

by Mediaweek AdminSep 16, 2022

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