Influencer Marketing
Showing 11 - 20 of 24 results
40% of people care most about relatable content: Social Soup
"What we are seeing is the evolution of social content from a commercial point of view."
by Alisha Buaya – May 17, 2024
Patrick Whitnall: The growth of AI influencers means transparency and authenticity will continue to be important
"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer and a highly realistic digital avatar."
by Caspar Yuill – May 6, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
AiMCO's Patrick Whitnall on influencer marketing being taken seriously
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
by Alisha Buaya – Mar 1, 2024
Digital advertising spend reaches US$13.5bn; spend on influencer marketing +15%
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
by Mediaweek Admin – Feb 21, 2024
Diane Markovski: Navigating rates in the online world
Without experience, it can be difficult to know whether your creators are overcharging.
by Jacqui Capel – Feb 15, 2024
Ross Candido: The evolution of influencer marketing
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
by Greg Graham and Alisha Buaya – Feb 1, 2024
ACCC internet sweep about to shake things up online: What's in store for business and influencers
"Influencers and businesses alike need to review their practises and improve their compliance with the Australian Consumer Law."
by Jacqui Capel – Jan 9, 2024
Diane Markovski: The rise of the social media influencer
"We have waved goodbye to traditional marketing with brands now itching their way onto social media feeds via influencers"
by Jacqui Capel – Nov 30, 2023
LG targets Gen Z as it transforms into smart life solution brand
We want to build an authentic, emotional connection with Gen Z's... they are the future and they're very important for us.”
by Talon Editor – Nov 29, 2023
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