Netflix, Pfizer Australia, and Wesfarmers’ One Media have joined the Interactive Advertising Bureau (IAB) Australia, as part of the latest cohort of 16 new members from across the media, marketing and adtech sectors.
The new group includes brands, agencies and technology companies that have signed on to support the IAB’s mission to grow sustainable and diverse investment in digital advertising in Australia. Other recent additions include Ebiquity, Mortar AI, ND Agency, Strike Social, TopSort, Vantage, Thorndyke, Gain Theory, Bonfire, Media Merchants, Dynata, Audio Stack and LinkedIn.
All members of the IAB participate through its Councils and Working Groups or as general members. More than 300 industry leaders contribute to these bodies, offering a collective voice to address key challenges facing the digital advertising ecosystem and the marketing community at large.
The Councils’ work spans Australian-specific standards and guidelines, education programs, and the development of key industry resources to help marketers navigate an evolving digital landscape.
CEO of IAB Australia Gai Le Roy said: “Each new member brings a unique perspective to how digital advertising can evolve responsibly and drive growth in Australia. From streaming and retail media to data and measurement, the strength of the IAB community lies in bringing these diverse players together to solve real-world challenges and build smarter, more accountable practices.”
Part of a global network of 45 offices, IAB Australia works to align industry stakeholders on shared solutions, developing local standards and best practices that support the operation and integrity of the digital advertising market. The organisation also helps marketers and agencies understand how digital advertising can drive business outcomes across all platforms.