fabulate
Showing 1 - 10 of 43 results
Creators now drive brand discovery for six in ten Australians
IAB Australia finds creator influence rises sharply among under-40s, while Australians remain cautious about AI-led creator discovery.
by Tom Gosby – Sep 16, 2026
Is the ‘Albo-rithm’ making bad recommendations?
Fabulate’s Nathan Powell argues Canberra has picked the wrong villain, and the algorithm isn’t the one doing the damage.
by Nathan Powell – Sep 9, 2026
Fabulate appoints Valerie Madon to regional creative strategy role
Former McCann APAC creative chief Valerie Madon joins Fabulate as the creator marketing business expands across key markets.
by Staff Writer – Aug 20, 2026
Fabulate raises $4.5m in oversubscribed funding round
The raise was backed largely by existing investors, with the company saying it remains profitable.
by Natasha Lee – Aug 9, 2026
Fabulate appoints Gabrielle Lawton to lead New Zealand expansion
Fabulate expands into New Zealand with Gabrielle Lawton leading growth as creator marketing demand rises.
by Natasha Lee – Jul 20, 2026
Why Glamour Australia's social-first launch reflects wider creator marketing shift
Brands don't buy channels; they buy outcomes, and the measurement stack hasn't been rebuilt to reflect that.
by Natasha Lee – Jul 13, 2026
The data doesn't lie: proof Karl Stefanovic could be Australia's Joe Rogan
Fabulate data shows Karl's post-Nine audience is older, more male, and built a lot like Rogan's.
by Natasha Lee – Jun 29, 2026
Meta, Disney, Yahoo vet Jon Kee joins Fabulate in major APAC play
Kee will lead commercial operations across three of APAC's fastest-growing creator markets.
by Mediaweek – Jun 16, 2026
MrBeast searches for CMO to build a ‘serious commercial machine’
Aussie creator expert say the move signals a defining moment for the creator economy.
by Vihan Mathur – Apr 20, 2026
Fabulate joins YouTube Creator Partnerships API program
The announcement was made at the 2026 YouTube NewFront event in New York.
by Vihan Mathur – Mar 27, 2026
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