Marketing platform Fabulate will be the awards’ major partner.
Creator work is no longer an add-on or a quirky media line; it’s become essential.
Lucy Ronald: 'It's such a great reminder of how diverse the Aussie creator landscape really is.'
Fabulate launches SparQ 2.0 with five new AI tools to help brands improve influencer campaign performance, trend analysis, and compliance monitoring.
From birdwatching to music and candid storytelling, Australian creators leaned into positivity and authenticity in August, according to Fabulate’s monthly creator insights.
Lucy Ronald: 'We’re moving away from the quieter ‘day in the life’ clips and seeing creators really lean into high-energy, high-impact storytelling.'
Australian creators leaning into comfortcore, fitness and feel-good content saw standout growth in June, according to Fabulate’s latest rankings.
Lucy Ronald: 'In May, we saw some of the fastest-growing creators leaning into unique lifestyle content.'
Lucy Ronald: 'We’ve seen creators deliver double-digit engagement just by tapping into the power of audio and pairing it with strong visual...
WARC's most recent Global Ad Trends report has highlighted a significant decline in global news brand advertising expenditure. Ben Gunn looks at...
Nathan Powell: 'TikTok is a central platform for reaching many of these voters and the numbers clearly show Labor and Albanese were...
Nathan Ruff: 'Fabulate offers the key functionality we were looking for - particularly in leveraging AI for brand safety and campaign reporting.'
Nathan Powell: 'Clearly the Albanese team have learnt a lesson or two about TikTok and are following best practice on the platform.'
Lucy Ronald: 'Australians always fall in love with MAFS and in particular the show often launches a number of the participants' careers...
