Fabulate has become the first influencer marketing platform globally to integrate TikTok’s Symphony suite of generative AI tools directly into its platform
The collaboration is designed to help brands create culturally relevant content faster and at scale, embedding Symphony’s AI capabilities into Fabulate’s end-to-end influencer marketing system.
Embedding generative AI into campaign workflows
The Symphony integration enhances Fabulate’s platform by incorporating creative tools including an AI dubbing tool, video generator and digital avatars directly into existing influencer campaign processes.
Marketers and creators can now access Symphony’s generative AI features within Fabulate to produce a broader range of content formats, localise messaging for different markets and test new creative approaches, all within a single workflow.
The integration is intended to provide greater flexibility and speed when developing and optimising campaigns, while maintaining operational simplicity.
As new Symphony API features are released, Fabulate clients will be among the first to access them.
Nathan Powell
Nathan Powell, Chief Strategy Officer at Fabulate, said: “TikTok Symphony is a leap forward for creator marketing. By bringing this capability into Fabulate, we’re giving brands and creators the ability to co-create with AI inside the same workflow they already use every day. It’s about making creativity smarter, faster, and more impactful.”
TikTok expands creative partner capabilities
For TikTok, the integration strengthens its creative partner ecosystem by enabling scalable, AI-enhanced content production through trusted marketing platforms.
Andy Yang, Global Head of Creative & Brand Products at TikTok, said: “At TikTok, creative is the lifeblood of our platform. We’re constantly thinking of new ways to make it easier for brands to scale their creative quality and quantity. TikTok’s creative partners are a powerful resource— bringing expert strategy, from managing creators to producing high-quality content to help brands further connect their communities on TikTok.”
Key Symphony features available through Fabulate
The integration includes several core tools:
• Digital avatars: Licensed AI-generated avatars that enable scalable, human-like content across multiple gestures, expressions, languages and demographics while maintaining authenticity and consent.
• Global reach, local impact: An AI dubbing tool delivering hyper-realistic translations in more than 15 languages, allowing brands to adapt campaigns for new regions.
• Effortless content creation: A video generator that uses product detail page URLs to automatically create platform-optimised videos, streamlining production.
Together, these features allow brands to build on creator-led campaigns by enhancing and expanding content output while keeping creators’ ideas and voices central to the work.
Strengthening position in the APAC creator economy
Fabulate, a long-standing TikTok Marketing Partner, has increased its investment in AI and data through the recent launch of SparQ 2.0, its suite of agentic AI tools including Lens, Compliance Check, Echo, Quality Control and Scout.
The Symphony integration builds on that momentum, reinforcing Fabulate’s position within the APAC creator economy.
Over 2024–25, the company opened its first Singapore office and was recognised as Best Influencer Marketing Platform by MARKETECH APAC and AiMCO. It has also been named in the Deloitte Tech Fast 50 for two consecutive years.
Feature photo credit: Fabulate