AI
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HubSpot launches Loop Marketing to tackle AI-driven ‘zero-click’ search era
With most searches now resolved by AI without clicks, HubSpot’s new framework aims to help businesses adapt and grow in the shifting digital landscape.
by Mediaweek – Sep 4, 2025
Komo launches Engagement OS with AI co-pilot Kai
Joel Steel: 'We’re also helping marketers consolidate another point solution into a single Engagement OS, with all data in one place.;'
by Alisha Buaya – Sep 2, 2025
yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso
Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'
by Alisha Buaya – Sep 2, 2025
Built for now: Why brands need smarter, faster creative
AI is amplifying cultural phenomena and rewiring consumer expectations. As algorithms prioritise what’s new and trending, brands are turning to agile creative systems to meet shifting demands and stay relevant.
by Chandra Sinnathamby – Sep 1, 2025
Cloudflare and Microsoft partner to make websites AI-search friendly
Cloudflare and Microsoft have launched a new solution to help publishers and brands make their websites searchable via AI tools like ChatGPT and Copilot.
by Mediaweek – Aug 29, 2025
Ex-Macquarie strategist Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth
Matt Hunt: 'He embodies our vision of fusing advanced tech, proprietary data and 25 years of marketing expertise.'
by Alisha Buaya – Aug 28, 2025
OpenAI confirms Sydney office as local AI adoption accelerates
The move cements Australia as one of the company’s top 10 markets.
by Natasha Lee – Aug 28, 2025
Marketers urged to lead responsibly as AI risks eroding trust of young people
Marketers are often the first to introduce AI to young Australians—but without national oversight, experts warn it could erode trust for a generation.
by Mediaweek – Aug 27, 2025
AI expectations driving stress and workplace anxiety with younger workers under the most strain
Brendan Wong: 'Balancing day-to-day responsibilities with the need to quickly build AI skills isn’t easy, but Australians are turning that pressure into progress.'
by Alisha Buaya – Aug 26, 2025
The highly AI-focused Man of Many joins OpenAI newsroom program
Scott Purcell: "The strategy isn't to create content with AI, but to structure our human-created content to be more visible to AI."
by Dan Barrett – Aug 22, 2025
The ad industry doesn't need another agency - it needs AI-powered creative platform Tango & Cache
Craig Page: 'The ad industry doesn’t need another agency. It needs a way to rapidly evolve without losing the human touch that makes work great.'
by Alisha Buaya – Aug 22, 2025
ACAM launches AI-Ready program to boost marketing capability
Just 52% of Australian marketers have moved beyond beginner-level AI adoption, prompting the Australian Centre for AI in Marketing to launch a practical new education program.
by Mediaweek – Aug 21, 2025
One in three women would quit over pay gap, EvenBetter.ai survey finds
Sorrel Kesby: 'The results demonstrate that pay equity is a key driver of growth and a strategic priority for business leaders.'
by Alisha Buaya – Aug 19, 2025
Most Australian SMEs are adopting AI with no strategy
Decidr’s AI Readiness Index shows 76% of SMEs are using AI without a roadmap, with security and budget concerns holding back strategic adoption.
by Mediaweek – Aug 19, 2025
How is your brand being portrayed on GenAI platforms like ChatGPT? Meltwater has a tool to track that
Meltwater has launched GenAI Lens in Australia, giving brands visibility into how they’re portrayed across platforms like ChatGPT, Claude, Gemini and Perplexity.
by Dan Barrett – Aug 13, 2025
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