AI
Latest stories
Reddit forecasts $1.8b in ad revenue as brands flock to platform's AI tools and community model
Celeste Huang: 'Reddit’s ad business is currently relatively small, but its impressive ad spend growth, its increasing reach, which now surpasses X, and its investment in AI is catching the attention of a wider pool of advertisers.'
by Alisha Buaya – Jul 18, 2025
Publicis Groupe boss downplays Meta's AI ad tools after strong H1 performance
Arthur Sadoun: 'Honestly, I think it's time to stop talking about how platforms are going to replace us, because it's not a reality.'
by Alisha Buaya – Jul 18, 2025
Platforms push back: YouTube and Meta crack down on 'inauthentic content'
YouTube and Meta are doubling down on originality, updating monetisation and distribution policies to penalise repetitive, mass‑produced and reposted content.
by Tom Gosby – Jul 18, 2025
Global survey finds marketers shifting investment to Connected TV, AI, and Identity
Michael Serratore: 'Signs point to continued investment uplift in the channel, but measurement inconsistency and fragmentation remain some of the industry's biggest challenges.'
by Alisha Buaya – Jul 17, 2025
ADMA bolsters AI strategy with new appointment and key survey insights
Andrea Martens: '(Dr Kelly) brings an incredible wealth of experience and a unique combination of industry insight with deep expertise in AI ethics, governance, and human behaviour.'
by Alisha Buaya – Jul 15, 2025
Improving purchase intent: With 2.4 billion behaviour transactions per quarter, carsales.com.au turned to AI
2.4 billion behaviour interactions every quarter are recorded by carsales.com.au. The online car marketplace explains how it used AI to improve use of that data.
by Dan Barrett – Jul 14, 2025
Martech company Mortar AI appoints group CEO
Mortar AI has appointed James Zipeure as group CEO to lead the company’s expansion into the UK, US and Asia, alongside launching its new MMM module.
by Tom Gosby – Jul 14, 2025
Adobe report shows agentic AI adoption surges 50% in just three months
Adobe’s latest research shows 18% of Australians are already using agentic AI, with Millennials leading adoption of AI tools that can act autonomously.
by Tom Gosby – Jul 3, 2025
Majority of Aussie marketers still at a beginner level with AI, says ACAM report
"Marketers believe in the potential of AI, but many are flying blind," says ACAM co-founder Douglas Nicol.
by Tom Gosby – Jul 1, 2025
ChatGPT users can now tap into their Canva without ever leaving Canva
Canva has announced a native integration with ChatGPT, making it the first design platform to connect user workspaces directly to OpenAI’s AI models.
by Tom Gosby – Jun 27, 2025
Clive Dickens reveals the latest startups backed by his Meliora Ventures
Clive Dickens: 'Businesses need to think about how they deploy those applications ... to grow their business, or become more efficient.'
by Natasha Lee – Jun 26, 2025
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