AI

A new global study shows one in three Gen Z and one in four Millennials now rely on AI platforms over search, social, or influencers for shopping decisions.

by Mediaweek – Sep 16, 2025

Penske Media Corporation is the first major US media company to sue Google over AI summaries reducing web traffic from its search engine.

by Dan Barrett – Sep 15, 2025

New LinkedIn research finds that younger B2B buyers still rely on professional networks over AI-generated content to vet brands.

by Mediaweek – Sep 15, 2025

James Zipeure: 'Welcoming Shane to lead our regional strategy ensures we have the experience and vision to deliver on that promise.'

by Alisha Buaya – Sep 11, 2025

Melbourne-based digital agency Opollo has become the first in Australia to partner with Semrush Enterprise on its AI Optimisation (AIO) solution.

by Mediaweek – Sep 10, 2025

This research underscores the importance of combining technological capability with human understanding, which is exactly where the real competitive advantage will lie.'

by Alisha Buaya – Sep 10, 2025

Rod Savage: 'We believe our vision for future functions and upgrades is truly compelling and will excite our audience.'

by Alisha Buaya – Sep 10, 2025

Andrea Martens: 'By providing clear frameworks and ethical guardrails, we want to ensure marketers can lead with confidence and unlock the full potential of an AI-powered future.'

by Alisha Buaya – Sep 9, 2025

Former Mars United Commerce ANZ executive Gary Head has launched CART Index AI, a platform designed to test and optimise retail media creative before campaigns go live.

by Paul Hewett – Sep 9, 2025

With most searches now resolved by AI without clicks, HubSpot’s new framework aims to help businesses adapt and grow in the shifting digital landscape.

by Mediaweek – Sep 4, 2025

Joel Steel: 'We’re also helping marketers consolidate another point solution into a single Engagement OS, with all data in one place.;'

by Alisha Buaya – Sep 2, 2025

Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'

by Alisha Buaya – Sep 2, 2025

AI is amplifying cultural phenomena and rewiring consumer expectations. As algorithms prioritise what’s new and trending, brands are turning to agile creative systems to meet shifting demands and stay relevant.

by Chandra Sinnathamby – Sep 1, 2025

Cloudflare and Microsoft have launched a new solution to help publishers and brands make their websites searchable via AI tools like ChatGPT and Copilot.

by Mediaweek – Aug 29, 2025

Matt Hunt: 'He embodies our vision of fusing advanced tech, proprietary data and 25 years of marketing expertise.'

by Alisha Buaya – Aug 28, 2025