Australian-founded marketing intelligence company Mortar AI has opened its first international office in Singapore as part of its global expansion strategy.
The Singapore hub will serve as Mortar’s Asia regional headquarters, covering markets including Indonesia, Malaysia, Thailand, Vietnam, the Philippines, Japan, South Korea and India.
From the hub, Mortar will oversee strategy, delivery and market development, while tailoring operations to local market needs.
Shane Mitchell has been appointed APAC strategy director to lead the new office. Based in Singapore, he brings more than 20 years of experience across tech and media, including leadership roles at Exact AI. Mitchell will be responsible for strategy and client partnerships across the region.
James Zipeure, group CEO of Mortar AI, said: “By anchoring ourselves in Singapore, we can manage and support every key Asian market from one strategic hub.
“Welcoming Shane to lead our regional strategy ensures we have the experience and vision to deliver on that promise. His track record in driving transformation across various organisations makes him the ideal partner for our clients and our team.”
Mitchell added: “Asia has a dynamic and rapidly evolving advertising landscape, and Mortar is arriving at just the right moment. Business and marketing leaders now have a real opportunity to unlock new value by combining Mortar’s global platform with deep local insights.
“I’m excited to help our clients cut through complexity and create evidence-led measurement and growth strategies.”
The Singapore launch follows the recent appointment of former oOh!media CRO and Yahoo APAC head Paul Sigaloff as Mortar’s global chief customer officer.
It also sets the blueprint for further international rollouts, with additional launches planned for 2026.
Mortar AI provides a privacy-safe measurement platform that unifies MMM, incrementality testing and digital tracking. It is currently used by clients across retail, automotive and FMCG sectors to connect CRM, CDP and advertising platforms.
Top image: Shane Mitchell