“Customer leaders are held accountable for journeys they can’t see, data they can’t access, and tools they don’t control. They’re flying blind.”
That’s how Brittany Fox, founder of Nevam, sums up the challenge she’s tackling head-on.
Fox has just closed a $1.2 million seed round to scale Nevam, a real-time customer experience platform designed to give marketing, product, and growth teams a unified, live map of the customer journey across every digital touchpoint.
This positions Nevam as a new entrant in the martech landscape at a time when traditional tools are struggling to keep up with AI-driven complexity.
“The customer journey is compounding in an AI era of generated content and automated campaigns,” said Fox. “Teams are creating more touchpoints than ever, but can’t see how they connect.
“Marketers often feel like they are wandering in the dark, relying on reactive data (analytics, NPS) to tell them if something is broken. Nevam takes the blindfold off.”
From whiteboards to live visibility
Fox’s insight comes from experience on both the brand and consulting sides. She spent a decade delivering campaigns for GAP, Oroton, and the Children’s Cancer Institute, and later led major digital transformation projects at Deloitte.
In every role she encountered the same problem. Marketing teams were mapping journeys manually, only to see them out of date within hours.
“We were spending days scribbling journeys on whiteboards, putting up Post-it Notes and manually updating as things changed. Immediately things were out of date and needed to be done again,” Fox says.
The gap wasn’t just inconvenient, it was systemic.
“I’m taking many years of consulting and running development teams across large organisations with me to understand and empathise with my clients from firstly, being in the trenches with them but also having been one of them,” she says.
“Tools have been approaching problems in verticals and with the approach of data is king. In the new AI era content will be king and they aren’t built to give that visibility as it gets generated at scale.
“Tagging just won’t be able to keep up and single view of customer is a pipe dream.”
The name, Nevam, is Maven backwards. Maven is another word for connector.
The real-time map of how Nevam works.
Fox believes content governance will be impossible without a live, cross-channel view.
“As mass-generated content starts being produced, content governance and knowing what is market will be impossible to keep control and maintain without something giving a real life view across every channel,” she said.
A product built inside the system
Fox built Nevam during maternity leave, determined to create the product she wished she’d had. In just 12 weeks she developed an MVP, won BWS as an early customer, and secured a place in Techstars.
“I wanted to make marketing journey maps actionable. Not another dashboard. Not another slide deck. Just real visibility, in real time, for the people delivering the experience,” she said.
“Having implemented a lot of tech at Deloitte we built every integration as a sync through native APIs so admins could connect in a couple of clicks and never disrupt their architectures or IT departments for resourcing.
“We are secure and don’t touch PII data meaning more people can access the view without risking their vital IP or customers’ data.”
Early adopter BWS is already using Nevam for cross-channel optimisation.
Beyond digital transformation
For Fox, the launch of Nevam is part of a broader shift in how marketing operates.
“Businesses have been ‘in a digital transformation’ like it’s an end state they are moving towards,” she says. “We aren’t moving in five-year roadmaps anymore. Teams need to be micro-optimising and in continuous transformation or they won’t even be able to stay relevant.
“This means the marketing team needs to be working more like a development team, that is a machine of BAU. Instead of spinning up an experimentation squad, experimentation will be the framework and process for the entire customer experience to proactively try new ideas and optimise old ones.”
“Nevam is the difference between kindergarten and university when understanding, and then improving, the customer experience,” added Aaron Bhatnagar, investor and venture capitalist.
Main image: Brittany Fox