Opollo has become the first Australian digital marketing agency to partner with Semrush Enterprise, adopting its new AI Optimisation (AIO) solution amid major shifts in online search and digital visibility.
The partnership positions Melbourne-based Opollo to help clients respond to the rise of AI search platforms such as ChatGPT and Google’s Gemini, which are reshaping the way consumers find information, make decisions and engage with brands.
With digital ad spend rising and organic traffic declining, AIO tools offer an alternative path for businesses to maintain visibility without escalating costs. According to Steven Morey, Opollo founder and CEO, the urgency is clear: “Traffic is dropping, ad spend on Google is up more than 20 per cent, and yet it’s still not working. The future has arrived, so we acted fast.”
Opollo’s partnership with Semrush gives its clients, primarily IT and managed service providers (MSPs), access to AI-driven SEO and content strategies designed to perform in an AI-first landscape. The approach combines traditional SEO with artificial intelligence capabilities to better predict, align, and optimise content for the evolving algorithms powering generative search tools.
Christian Knolder, Senior Account Manager at Semrush Enterprise, said Opollo’s early adoption gives its clients a genuine advantage. “The real impact of AIO is helping clients stay visible and relevant in a market where AI platforms are already shaping decisions,” he said.
Digital urgency and opportunity
• Google Ads spend is up 20 per cent in six months.
• AI platforms are shifting user behaviour in search and discovery.
• AIO strategies are quickly becoming essential rather than optional.
“Massive shifts are happening, and agencies across Australia are panicking,” Morey added. “Look up GPT, AI SEO, AEO, AIO, and it’s happening right now.”
To help businesses better understand the technology, Opollo will host an exclusive AIO Webinar on 1 October 2025. The session will outline the mechanics of AIO and how early adopters can position themselves for AI-era discoverability.
About the partners
Formerly known as LeftLeads, Opollo specialises in digital marketing for IT and MSP businesses, combining brand, content, and now AI-first strategy to help clients stand out in competitive B2B spaces.
Semrush is a global online visibility management platform, supporting SEO, content marketing, advertising, and competitive intelligence for over 10 million users worldwide.