Latest stories
Podean acquires Amerge in retail media shopping spree
This move marks the third acquisition for Podean in just six months, pushing managed media spend to over $500m.
by Duane Hatherly – Apr 15, 2026
The AI ‘sameness’ crisis has a new challenger: meet Flint
Springboards launches Flint, a divergence AI model built to destroy creative sameness and deliver wild, new ideas.
by Duane Hatherly – Apr 14, 2026
Automating the admin to reclaim the art
Nine's Karen Camus explains that in 2026, the AdOps mandate is to kill the grunt work and get back to the strategy.
by Karen Camus – Apr 13, 2026
AI is exposing leaders who just manage busywork
The rise of artificial intelligence is stripping away the corporate layers where executives used to hide from hard work.
by Steven McConnell – Apr 10, 2026
From priming to performance: the omnichannel multiplier
Combining digital audio and DOOH creates an omnichannel multiplier according to Atomic 212°'s Lorraine Woods.
by Lorraine Woods – Apr 7, 2026
Don’t be fooled: your ad budget might be funding AI slop
According to Jessica Miles of IAS, your ‘successful’ campaign could be funding a massive $5 billion AI slop scam.
by Jessica Miles – Apr 2, 2026
News holds attention: why journalism beats the infinite social scroll
While infinite social scrolling drains consumer focus, trusted journalism delivers the deep attention advertisers value.
by Alicia Campbell – Mar 31, 2026
Nine’s Nick Young unpacks an unlikely programmatic partnership
Nine and Seven cast rivalry aside to clean up their programmatic supply chain.
by Duane Hatherly – Mar 30, 2026
Indie agency Three Are One accelerates global expansion
The Australian founded agency hits a 10 client milestone as it accelerates its global growth using a unique fused model.
by Duane Hatherly – Mar 26, 2026
OMA’s OUTperform 2026: decoding AI and the future of OOH
OMA’s OUTperform event returns to W Sydney in May to tackle outdoor media's future, AI, and regulatory hurdles.
by Duane Hatherly – Mar 24, 2026
The privacy pub test: Nine, WPP Media & FreeWheel on adTech evolution
With 65% of the open web untrackable, the media trade must pivot to protect privacy and reclaim our local audience data.
by Duane Hatherly – Mar 23, 2026
Mediaweek Newsmakers: MOVE 2.0 unshackled
The $20 million measurement tool MOVE 2.0 is live, giving planners power to track audience mobility over formats.
by Duane Hatherly – Mar 20, 2026
SXSW 2026 day four: we just buried the digital playbook
Convo Media's Monique Harris on why tracking individual trends is dead. Convergence is the new reality for marketers.
by Monique Harris – Mar 18, 2026
You've got their data. Now what?
Melissa Gilson and Erryn Balzan of 5D explore why consumers are losing patience with the one-way exchange of their data.
by Melissa Gilson and Erryn Balzan – Mar 17, 2026
JCDecaux: Why the $20m MOVE switch is OOH’s best weapon
Following the March 16 hard switch to the new MOVE currency, JCDecaux shares how the fresh data validates OOH.
by Duane Hatherly – Mar 17, 2026
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