Zeller has launched a new brand campaign to promote SME EFTPOS payments solution, Zeller Terminal 2, across key metropolitan markets.
Developed with media agency RCJ, the campaign uses outdoor and audio channels to target business owners and decision-makers. Media placements include large-format roadside billboards and targeted audio spots.
Zeller Terminal 2 offers integrated payments functionality with no monthly rental fees or lock-in contracts.
“Our goal is to make Zeller the go-to brand for businesses of all sizes looking for next-generation financial and payment solutions” said Joshua McNicol, Director of Growth at Zeller.
“This campaign is about visibility and credibility. We’re excited to see it come to life across Australia’s busiest commercial corridors.”
The campaign creative was developed in-house by Zeller’s design and marketing teams in collaboration with RCJ.
Stephen Benrad, Group Operations Director at RCJ, said: “Zeller has built an exceptional brand, and it’s a privilege to help bring their latest campaign to market.”
“The clear and insightful brief from Josh, combined with a strong media strategy from Cass Dalla Costa and Gemma Pisano made for a seamless process. We’re proud to share this work with Australian audiences.”
RCJ recently worked with Dilmah Tea, the Seven Network for the Dream Escape promotion last month, which drew in nearly 60,000 entries and resulted in 20 trips given away to Sri Lanka, courtesy of Sri Lankan Airlines and Resplendent Ceylon.
Earlier this month, Benrad told Mediaweek the campaign exceeded their initial projections based on previous benchmarks.
“We expected a strong result, but we didn’t expect this many. Within just 20 minutes of launch, we had already received 2,000 entries, and it was then that we realised we had created something special.
“Our strategy has also contributed to an 18% YOY sales uplift with our on-pack promotion, which is currently running.”
Top image: Joshua McNicol