More Telecom has launched a national campaign via The Royals, its first since the agency introduced a new brand positioning and visual identity for the telco.
The campaign highlights how online experiences go beyond transactional use, encouraging audiences to rediscover curiosity and entertainment through the internet.
More Chief Marketing Officer Rick van Emmerick said: “We’re all about bringing more to peoples’ worlds. It’s More nbn® and mobile that delivers the stories, experiences and discoveries that fuel curiosity – giving more people the magic of the internet.”
The national OOH campaign is the first campaign work from The Royals’ new brand positioning and redesign for More.
Andrew Siwka, founder and managing partner at The Royals, said: “More. Who doesn’t want More!! Well that’s our hope, and More, once people are reminded about what they are missing behind the veil of algorithmic averageness.”
It marks the second major campaign The Royals has delivered for the Vocus Group telco portfolio, following the 2023 launch of Tangerine’s “When the internet gives you lemons, get Tangerine.”
Earlier this month, Australian Unity teamed up with The Royals to launch its first major campaign for its Home Health & Care business, Rewrite the rules of living, highlighting how ageing in Australia is shifting as people live longer and healthier lives.
The campaign aims to show Australian Unity’s home health and care services support independence by adapting to the changing needs of Australians, enabling them to remain in their own homes. It runs across TV, radio, online and social channels.
“Who said the rules of ageing can’t change?” Australian Unity GM, Customer & Marketing, Trisha Vessey said.
Credits
Client: More
Creative Agency: The Royals
Media Partner: Ad Union