reo, powered by oOh!media, has appointed JJ Eastwood as director of product, data and technology, a role designed to accelerate the company’s retail media network growth across Australia and New Zealand.
Eastwood will oversee reo’s ad tech and data strategy, with a focus on developing smarter targeting, closed-loop measurement, and scalable omnichannel solutions for retailers and advertisers.
Described by reo as one of the region’s most seasoned digital and retail media leaders, Eastwood was previously the founding managing director of Carousell Media Group. There, he built Asia’s largest multi-marketplace retail media network, engaging more than 40 million monthly shoppers. His career also includes senior roles at Rakuten Advertising and launching eBay’s advertising business in Australia.
Andrew Every, chief strategy and retail media officer at oOh!media, said: “JJ is an outstanding individual, and an internationally respected retail media commercial leader. His passion for the digital landscape and ecommerce combined with valuable expertise in product innovation, programmatic advertising, and scaling new businesses will drive commercial results with our retailer partners.”
Eastwood said the retail media sector was evolving rapidly: “Retail media is entering its next phase of maturity, with the future lying in consolidation, smarter measurement, and unlocking the untapped potential of true omnichannel advertising. reo is uniquely positioned to lead this shift, blending oOh!media’s national footprint with strong brand partnerships and data innovation. I’m thrilled to join Andrew and the talented reo team to help define the future of retail media in Australia.”
Eastwood’s appointment follows the June hire of Renae Usher as director of sales, and continues reo’s push to scale up in 2025. This year, reo has announced partnerships with retailers including Petbarn, Officeworks and Australia Post, aiming to create best-in-class retail media networks that connect advertisers with millions of shoppers.
According to Morgan Stanley, Australia’s retail media market is projected to almost triple to $2.8 billion by 2027.
Top image: JJ Eastwood