Out-of-Home (OOH)
Latest stories
JCDecaux: Why the $20m MOVE switch is OOH’s best weapon
Following the March 16 hard switch to the new MOVE currency, JCDecaux shares how the fresh data validates OOH.
by Duane Hatherly – Mar 17, 2026
oOh!media’s 2026 vision: AI, efficiency, and a retail data revolution
CEO James Taylor outlines an AI-driven future for oOh!media, while Mel Duffy unpacks a massive retail data upgrade.
by Duane Hatherly – Mar 13, 2026
QMS adds 24 digital sites through new AOM outdoor media deal
The agreement takes effect from 1 May and cover major cities.
by Vihan Mathur – Mar 12, 2026
Australia Post spotlights all 2,655 postcodes in national campaign from Droga5 ANZ
The campaign captures everyday scenes from communities across every state and territory, from remote towns and suburban centres.
by Vihan Mathur – Mar 9, 2026
Out of home levels up: MOVE audience measurement is live
The out of home sector officially launched its highly anticipated MOVE audience measurement tool nationwide.
by Duane Hatherly – Mar 9, 2026
OOH measures all formats nationwide with $20M MOVE launch
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
by Duane Hatherly – Mar 6, 2026
oOh!media launches four digital billboards along Melbourne’s busy EastLink
The OOH digital network has now expanded across one of the city’s busiest commuter motorways.
by Vihan Mathur – Mar 5, 2026
OOH revenue defies soft ad market to hit $1.44 billion in 2025
The broader ad markets may be cooling, but digital panels help the outdoor sector steal share from legacy rivals.
by Duane Hatherly – Feb 26, 2026
'Unskippable and unmissable': oOh!media's CEO on why OOH is at the front of media spend
James Taylor believes the secret lies with OOH's ability to maximise exposure in an increasingly fragmented media landscape.
by Natasha Lee – Feb 17, 2026
oOh! profits rise as new CEO James Taylor rides OOH’s record grab of media budgets
The ASX-listed outdoor media company reported total revenue of $691.4 million for the year to 31 December 2025.
by Natasha Lee – Feb 16, 2026
CMO Spotlight: Bel Harper on the ‘Summer of oOh!’
The oOh!media executive champions the under-leveraged power of creativity, and why classic formats thrive.
by Mediaweek – Feb 11, 2026
QMS proves dynamic DOOH beats static ads where it counts: in the brain
Dats shows editorial-aligned format drove a 20% uplift in long-term memory encoding.
by Natasha Lee – Feb 3, 2026
QMS NZ and Wellington Airport launch new large-format digital billboard
It delivers high-impact exposure on the main arterial route into Wellington’s CBD.
by Vihan Mathur – Jan 22, 2026
oOh!media taps Adelaide footprint with six new large-format digital billboards
The Adelaide expansion builds on oOh!media’s recent national investments.
by Vihan Mathur – Jan 21, 2026
OOH’s digital takeover drives double-digit revenue growth
The Q4 result lifted full-year 2025 net revenue to $1.45 billion.
by Vihan Mathur – Jan 14, 2026
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