Out-of-Home (OOH)
Latest stories
Webull Australia launches OOH campaign via oOh!media’s POLY
The campaign uses the language and discipline of sport to reframe trading as a consistent, everyday practice.
by Vihan Mathur – May 6, 2026
ON THE HOUSE adds 50 locations after $1.7m raise
The rollout brings free, organic and biodegradable period products into commercial and public restrooms.
by Vihan Mathur – May 5, 2026
QMS and WPP Media executives named co-chairs of IAB Australia DOOH Council
The pair will replace Brad Palmer and James Lambert.
by Natasha Lee – Apr 29, 2026
Private equity firm makes $747m play for oOh!media
Pacific Equity Partners has reportedly made a $1.40 per share bid for the out-of-home media company.
by Mediaweek – Apr 29, 2026
QMS flips the switch on 50 new digital screens in Sydney
QMS has upgraded 50 static panels to digital across the City of Sydney street furniture network.
by Mediaweek – Apr 23, 2026
VMO snaps up Central Park Mall in Sydney OOH power play
It adds another high-traffic retail site to its growing CBD footprint.
by Natasha Lee – Apr 20, 2026
oOh!media launches Wollongong’s first large-format digital billboard
Wollongong, the second most populous city in regional NSW and home to more than 315,000 residents.
by Mediaweek – Apr 13, 2026
OMA announces finalists for 2026 Industry Awards
The awards recognise individuals, teams and organisations contributing to the development of the OOH industry.
by Mediaweek – Apr 7, 2026
Howatson+Company wins Grand Prix at OMA creative awards
Howatson+Company claims the Grand Prix at the 2025 OMA Creative Awards by gluing a massive marlin to a billboard.
by Duane Hatherly – Apr 2, 2026
Ocean Spray reclaims ‘happy hour’ with 6am activation in Melbourne
The campaign builds on Ocean Spray’s broader Drink Different platform, which delivered a 26% uplift in brand consideration.
by Vihan Mathur – Mar 30, 2026
EXCLUSIVE: Karl Stefanovic takes his podcast to the streets with ‘ridiculous’ billboard push
'Hopefully the board is too high for anyone to draw a dick on my head.'
by Natasha Lee – Mar 30, 2026
OMA’s OUTperform 2026: decoding AI and the future of OOH
OMA’s OUTperform event returns to W Sydney in May to tackle outdoor media's future, AI, and regulatory hurdles.
by Duane Hatherly – Mar 24, 2026
QMS enters NZ market with unified ‘total OOH’ solution
The proposition is built on three pillars: scale, breadth and market dominance.
by Vihan Mathur – Mar 23, 2026
Mediaweek Newsmakers: MOVE 2.0 unshackled
The $20 million measurement tool MOVE 2.0 is live, giving planners power to track audience mobility over formats.
by Duane Hatherly – Mar 20, 2026
JCDecaux: Why the $20m MOVE switch is OOH’s best weapon
Following the March 16 hard switch to the new MOVE currency, JCDecaux shares how the fresh data validates OOH.
by Duane Hatherly – Mar 17, 2026
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