Out-of-Home (OOH)
Latest stories
Howatson+Company wins Grand Prix at OMA creative awards
Howatson+Company claims the Grand Prix at the 2025 OMA Creative Awards by gluing a massive marlin to a billboard.
by Duane Hatherly – Apr 2, 2026
Ocean Spray reclaims ‘happy hour’ with 6am activation in Melbourne
The campaign builds on Ocean Spray’s broader Drink Different platform, which delivered a 26% uplift in brand consideration.
by Vihan Mathur – Mar 30, 2026
EXCLUSIVE: Karl Stefanovic takes his podcast to the streets with ‘ridiculous’ billboard push
'Hopefully the board is too high for anyone to draw a dick on my head.'
by Natasha Lee – Mar 30, 2026
OMA’s OUTperform 2026: decoding AI and the future of OOH
OMA’s OUTperform event returns to W Sydney in May to tackle outdoor media's future, AI, and regulatory hurdles.
by Duane Hatherly – Mar 24, 2026
QMS enters NZ market with unified ‘total OOH’ solution
The proposition is built on three pillars: scale, breadth and market dominance.
by Vihan Mathur – Mar 23, 2026
Mediaweek Newsmakers: MOVE 2.0 unshackled
The $20 million measurement tool MOVE 2.0 is live, giving planners power to track audience mobility over formats.
by Duane Hatherly – Mar 20, 2026
JCDecaux: Why the $20m MOVE switch is OOH’s best weapon
Following the March 16 hard switch to the new MOVE currency, JCDecaux shares how the fresh data validates OOH.
by Duane Hatherly – Mar 17, 2026
oOh!media’s 2026 vision: AI, efficiency, and a retail data revolution
CEO James Taylor outlines an AI-driven future for oOh!media, while Mel Duffy unpacks a massive retail data upgrade.
by Duane Hatherly – Mar 13, 2026
QMS adds 24 digital sites through new AOM outdoor media deal
The agreement takes effect from 1 May and cover major cities.
by Vihan Mathur – Mar 12, 2026
Australia Post spotlights all 2,655 postcodes in national campaign from Droga5 ANZ
The campaign captures everyday scenes from communities across every state and territory, from remote towns and suburban centres.
by Vihan Mathur – Mar 9, 2026
Out of home levels up: MOVE audience measurement is live
The out of home sector officially launched its highly anticipated MOVE audience measurement tool nationwide.
by Duane Hatherly – Mar 9, 2026
OOH measures all formats nationwide with $20M MOVE launch
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
by Duane Hatherly – Mar 6, 2026
oOh!media launches four digital billboards along Melbourne’s busy EastLink
The OOH digital network has now expanded across one of the city’s busiest commuter motorways.
by Vihan Mathur – Mar 5, 2026
OOH revenue defies soft ad market to hit $1.44 billion in 2025
The broader ad markets may be cooling, but digital panels help the outdoor sector steal share from legacy rivals.
by Duane Hatherly – Feb 26, 2026
'Unskippable and unmissable': oOh!media's CEO on why OOH is at the front of media spend
James Taylor believes the secret lies with OOH's ability to maximise exposure in an increasingly fragmented media landscape.
by Natasha Lee – Feb 17, 2026
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