Out-of-Home (OOH)
Latest stories
Programmatic outdoor faces its ‘prove it’ moment
Three in four agencies expect pDOOH spend to rise, but ROI and measurement remain the biggest barriers.
by Tom Gosby – Aug 17, 2026
OMA honours Australian World Out of Home Award winners
Charles Parry-Okeden presented the awards as OMA's OUTShine lunch celebrated four Australian OOH campaigns' global wins.
by Natasha Lee – Aug 16, 2026
Airwallex puts live FX rates on the street
Airwallex is turning live currency movements into dynamic OOH creative across oOh!media’s digital network.
by Tom Gosby – Aug 12, 2026
oOh!media agrees to $1.04b I Squared Capital takeover
oOh!media’s board has backed a $1.04 billion takeover by infrastructure investor I Squared Capital.
by Tom Gosby – Aug 9, 2026
VMO and Vicinity Centres renew retail outdoor partnership
The agreement covers 19 retail destinations and includes upgrades to more than 100 digital assets across Australia.
by Tom Gosby – Aug 4, 2026
JCDecaux takes Glasgow 2026 live across New Zealand
The campaign is sharing medal updates and supporter photos across JCDecaux’s nationwide digital out-of-home network.
by Tom Gosby – Jul 28, 2026
Vodafone puts parents on giant murals to get students to call home
Vodafone's latest campaign puts parents on giant murals near universities to get students to call home.
by Natasha Lee – Jul 21, 2026
oOh!media lights up Brisbane with four giant new billboards
Four new digital billboards in Fortitude Valley, Toowong and Rocklea now push oOh!'s Queensland reach to 99% each month.
by Natasha Lee – Jul 14, 2026
oOh!media turns up heat on takeover bidders
Pacific Equity Partners, I Squared Capital and Oaktree have reconfirmed bids ranging from $1.60 to $1.65 per share.
by Mediaweek – Jul 13, 2026
Tassie takes over Martin Place with immersive winter wonderland
Tourism Tasmania turns a Sydney commuter tunnel into an immersive multi-sensory winter gallery experience for commuters.
by Mediaweek – Jul 7, 2026
Cocogun extends Economist partnership with new US and UK OOH work
The famous red-and-white campaign returns, cutting through noise with facts, context and insight for readers everywhere.
by Mediaweek – Jul 7, 2026
QMS launches The Jewel in Brisbane CBD
The new 240 Queen Street digital site can deliver more than 800,000 weekly impressions.
by Mediaweek – Jul 7, 2026
ARN Media sells Cody Hong Kong for A$5.6 million
ARN Media says the sale supports its plan to focus on core Australian operations.
by Mediaweek – Jul 1, 2026
JOLT and BMW launch Australia's first vehicle-triggered DOOH ad takeover
JOLT and BMW's Australian-first campaign activates a full screen takeover the moment a non-BMW driver plugs into a charger.
by Mediaweek – Jun 29, 2026
WOO launches search for new Chief Executive Officer
Global OOH body opens CEO search as Tom Goddard shifts focus and the WOO board welcomes Elizabeth McIntyre and Felipe Vianta.
by Natasha Lee – Jun 22, 2026
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