Out-of-Home (OOH)
Latest stories
VMO claims largest retail outdoor footprint in Australia
The out-of-home player has added more than 100 sites in 18 months, backed by a $15 million capital investment.
by Natasha Lee – Jun 9, 2026
QMS chief John O'Neill wins global Out of Home leadership award
The annual award recognises exceptional leadership and innovation within the global out of home industry.
by Mediaweek – Jun 5, 2026
oOh!media pops up Melbourne Metro Tunnel’s largest digital screen
The screen measures 16 metres long and 4.5 metres wide with 3D and anamorphic capabilities.
by Vihan Mathur – May 28, 2026
OMA and MOVE announce new board appointments
It comes as the category doubles down on growth, measurement and collaboration.
by Natasha Lee – May 27, 2026
QMS lights up Vivid Sydney with major brand activations
For this year’s Vivid Sydney, QMS has partnered with more than 20 brands.
by Vihan Mathur – May 27, 2026
Vistar Media shows 3D motion lifts DOOH brand awareness by 67%
The report was published in partnership with Omnicom Media and JCDecaux.
by Vihan Mathur – May 21, 2026
The Australian consumer is not retreating: they are recalibrating
JCDecaux's Ben White explains why that matters for how brands show up in the moments that shape decisions.
by Ben White – May 20, 2026
Oaktree circles oOh!media as private equity showdown heats up
Oaktree Capital Management has built a sub-five per cent stake in oOh!media.
by Vihan Mathur – May 20, 2026
JCDecaux wins new Sydney council contracts
The new council partnerships give advertisers access to audiences across two distinct local government areas.
by Mediaweek – May 19, 2026
OMA launches OUT There series focused on OOH campaigns
The series features marketers discussing Out of Home campaign strategy and creative.
by Mediaweek – May 18, 2026
QMS adds landmark digital billboards to Melbourne’s CityLink
The sites, previously static, have been converted into digital screens.
by Vihan Mathur – May 18, 2026
oOh!media backs independent future as bidders line-up
The company has also maintained that its preferred model is to remain independent.
by Vihan Mathur – May 15, 2026
QMS appoints Hannah Pritchard as NSW Agency Sales Director
The move comes as the outdoor media company expands its leadership team.
by Natasha Lee – May 11, 2026
oOh!media takeover battle heats up as second bidder emerges
The board has, so far, rejected both offers.
by Vihan Mathur – May 11, 2026
OMA awards 2026: QMS, oOh! And JCDecaux take top honours
The Outdoor Media Association gathered the industry at W Sydney to celebrate top out-of-home leaders.
by Duane Hatherly – May 8, 2026
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