JCDecaux takes Glasgow 2026 live across New Zealand

JCDecaux New Zealand is carrying live Glasgow 2026 Commonwealth Games updates, medal results and supporter photos across its nationwide digital out-of-home network.

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The Games began on 23 July and run until 2 August. The campaign is now connecting New Zealanders with the action through JCDecaux’s Large Format sites across Aotearoa.

Live results reach New Zealand streets

The network is displaying Games updates, medal tally information and reminders to tune in throughout the competition.

Supporters can also upload photos of themselves backing the New Zealand Team through a custom portal. Selected images are appearing across New Zealand Team channels and prominent JCDecaux sites around the country.

The creative updates throughout the day, bringing supporter content into the campaign as events unfold in Glasgow.

Phil Eastwood, General Manager of JCDecaux New Zealand, said out-of-home media could bring audiences closer to the athletes representing the country.

“Glasgow 2026 is another chance for us to use Out-of-Home to bring New Zealanders closer to the Games and to our athletes wearing the fern,” Eastwood said.

“Working with the New Zealand Team, we have built a model over multiple Games cycles that combines scale, immediacy and creativity.”

The fern arrives in Glasgow

The activity builds on “The Fern is All Of Us” platform, which launched during the Milano Cortina 2026 Winter Olympic Games.

Ahead of Glasgow 2026, JCDecaux used its digital and static sites to announce official New Zealand Team selections and build support for the athletes.

The lead-in creative featured a fern gradually emerging against a Glasgow cityscape. Developed with Latch, the execution showed a single leaf unfurling before taking the shape of the New Zealand Team symbol.

Jonny Errington, Chief Commercial and Marketing Officer at the New Zealand Olympic Committee, said the creative connected the Games in Glasgow with supporters at home.

“Through our longstanding partnership with JCDecaux, and in collaboration with Latch, we are delivering powerful creative that connects New Zealanders directly to the build-up to Glasgow 2026 and to the action as it unfolds,” Errington said.

“The campaign creates a single story, showing the fern taking root in Glasgow while reflecting it back through the people who stand behind our athletes at home. Ko Tātou Katoa. The Fern is All Of Us.”

Six major Games cycles

Glasgow 2026 marks JCDecaux’s sixth major Games cycle with the New Zealand Team.

The partnership began in 2017 and has been renewed until 2028. It has covered Olympic Summer and Winter Games, as well as Commonwealth Games campaigns.