The Marketing Club (TMC) has launched in Australia and helping reshape how marketers connect.
The grassroots community is expanding its full program into Brisbane, Sydney and Melbourne following a strong response to early events.
TMC was founded in 2022 by Chanel Clark while on mental health leave from burnout and built with purpose. What started in New Zealand as a small, supportive idea has grown into an 11,000-strong community across both sides of the Tasman.
Now based in Brisbane, Clark is leading the charge as TMC formally launches into the Australian market. She said: “TMC started as a lifeline. It was just me, trying to make sense of my career again.
Chanel Clark: ‘It’s about building something marketers actually want. People are tired of gatekeeping and ego-driven events. They want connection, accessibility, and real value.’
“But what I found – and what so many others found – was a real need for something more human in our industry. This isn’t networking for the sake of it. It’s support, conversation and connection that actually matters.”
The community is powered by a highly active Slack group where members swap advice, share job leads and offer support in real time. TMC also runs regular networking events and educational sessions across key cities, with a structured mentorship program now underway to connect emerging talent with experienced leaders.
Following rapid growth in New Zealand – where TMC grew from 180 members in its first week to over 1,000 within six months – the Australian expansion is now officially underway.
After a successful run of soft-launch events on Australia’s east coast, TMC is rolling out a full calendar of networking and educational events across all three cities.
The launch includes national paid memberships and the upcoming debut of a podcast featuring honest, no-fluff stories from marketers at every stage of their careers – from students and side-hustlers to agency leaders and CMOs.
Plans are also underway for TMC’s first major conference, with the inaugural Marketers Day set to take place in Auckland later this year.
“For us, launching in Australia isn’t about ticking a box,” Clark said. “It’s about building something marketers actually want. People are tired of gatekeeping and ego-driven events. They want connection, accessibility, and real value.”
The Marketing Club is now welcoming new members across Australia, as well as media and brand partners looking to connect with a vibrant, engaged marketing audience.
Top image: Chanel Clark