Latest stories
Canva launches LinkedIn Ads App to transform B2B marketing workflows
The app is designed to streamline how marketing teams create and publish LinkedIn ad campaigns.
by Alisha Buaya – May 21, 2025
What really keeps 150 CMOs awake at night? Sherilyn Shackell unpacks the leadership challenge
'If you think about what's keeping your CMO awake at night, I can guarantee you it's not whether that campaign is going to work.'
by Mediaweek Admin – May 6, 2025
AiMCO to host live webinar on influencer and brand reputation management in a crisis
Liam Cox: 'Ensuring legal, commercial, and public-facing reputational risks are managed cohesively and effectively is imperative.'
by Alisha Buaya – Apr 28, 2025
Tara Ford, Seamus Higgins, Aimee Buchanan among Australian judges at Cannes Lions 2025
Tony Hale: 'Cannes Lions continues to set the global benchmark for creativity, and it's an honour to see Australian talent shaping that standard.'
by Alisha Buaya – Apr 22, 2025
Performance dollars struggling to perform? Enter community-driven marketing
When brands fail to build real, meaningful connections? Loyalty disappears fast.
by Jonathan Henshaw – Apr 16, 2025
The Aunties launches Auntie Intel initiative to better understand how women feel in advertising and creative industries
Phoebe Sloane: 'Most industry surveys are annual and time consuming, but the pace of change in our industry, and the world more broadly, calls for something more responsive.'
by Alisha Buaya – Apr 14, 2025
Havas dissects the shift from 'mateship' to 'me-ship' and why marketers and brands need to pay attention
Mitchell Long: 'People are scared, people are feeling the impact of the cost-of-living crisis more than ever before, and a heightened sense of uncertainty.'
by Alisha Buaya – Apr 13, 2025
Uber Advertising ANZ introduces head of strategic verticals role
Michael Levine: 'Her leadership and vision will be invaluable as Uber continues to build partnerships with Australian brands and media agencies.'
by Alisha Buaya – Apr 12, 2025
'Frameworks, confidence and language to champion effectiveness': AANA Marketing Masterclass
Josh Faulks: 'There’s no growth without proof.'
by Alisha Buaya – Apr 10, 2025
Fay Kallel on how Mailchimp is balancing art and science in marketing
'Marketing is art and science; it's the science of AI and data and multiple channel strategies with the art of how you engage with your audience.'
by Alisha Buaya – Apr 8, 2025
KttiPay launches TikTok campaign via LUMME
Iain Salteri: 'We wanted a fun campaign that would bring this distinct point of difference to life, drive social traction and ultimately deliver growth.'
by Alisha Buaya – Apr 7, 2025
The Iconic to leverage in-package advertising strategy with Source Partnerships
Andy Mulrenan: 'This collaboration will help brands connect with customers in a way that feels organic and creates genuine connections between brands and consumers.'
by Alisha Buaya – Apr 7, 2025
LinkedIn reveals most in-demand skills for marketers in 2025
Cayla Dengate: 'With a tightening job market and intensifying competition, knowing which skills are in-demand can help job seekers stand out to hiring managers.'
by Alisha Buaya – Mar 31, 2025
Robbie Brammall challenges marketers to make brands 'unignorable' at the CMO dinner hosted by The Emma Logan Project
Emma Logan: 'He didn’t just challenge the room, he shared real-world stories about what it takes to build one of Australia’s boldest brands.'
by Alisha Buaya – Mar 27, 2025
Tourism NT chief marketing officer Tony Quarmby exits after seven years
'Tony Quarmby has left the business to seek new challenges and opportunities.'
by Alisha Buaya – Mar 26, 2025
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