Taboola has announced the launch of Predictive Audiences, a new capability within its performance marketing platform,
Realize, aimed at helping advertisers identify and target high-intent users more effectively. The enhancement leverages advertisers’ first-party conversion data in combination with Taboola’s proprietary AI and publisher network.
Realize: Predictive Audiences
According to Taboola, advertisers using Predictive Audiences, including The Motley Fool, QuinStreet, and NerdWallet, have reported conversion increases of nearly 270%, while maintaining cost-per-acquisition levels.
Since its limited launch in February, weekly spend via Predictive Audiences has tripled.
Realize is positioned by Taboola as an independent alternative to Search and Social channels, powered by the company’s AI engine and broad publisher network.
Predictive Audiences builds audience segments using conversion-based signals such as purchases or leads, then scales this targeting across Taboola’s ecosystem of publishers, mobile apps, and OEMs.
Adam Singolda, CEO at Taboola, said: “With the addition of Predictive Audiences, we are giving advertisers yet another way to connect with consumers, those likely to take action, based on our unique AI and understanding of what drives action across our vast network.”
Advertisers can choose between narrowly targeting top-performing users or expanding their reach for scale, allowing for flexible campaign optimisation. The tool also supports Taboola’s broader push to use AI-driven insights from its code-on-page integrations to offer differentiated performance capabilities across the open web.
Ajay Bhatia, Marketing Manager for The Motley Fool, noted: “Predictive Audiences have proven instrumental in refining our targeting strategy and maximising our marketing efficiency.”
Top image: Adam Singolda