The Vanuatu Tourism Office has launched ‘Adventure Passes’ in Australia to promote Vanuatu as the top place for adventure, nature, and cultural experiences.
The campaign, developed with Sydney creative agency Apparent, will appear on digital display, video, audio, and social media, with each ad leads to Vanuatu’s travel deal website that offers travellers special offers.
‘Adventure Passes’ is an extension of the ‘Answer the Call of Vanuatu’ brand platform aims to increase interest and bookings through late 2025 and beyond, reminding travellers that Vanuatu’s spirit remains strong and is just a short three-hour flight from Australia’s East Coast.
The campaign takes the familiar look of a boarding pass and turns it into a ticket for adventure on one of Vanuatu’s 83 islands.
Suzy Smiley: ‘Adventure Passes brings to life the incredible diversity of experiences across Vanuatu in a way that’s engaging and accessible.’
Adela Issachar Aru, Vanuatu Tourism Office CEO, said the campaign offers an invitation for Australians to discover the adventure and experiences that make Vanuatu more than just a holiday.
“Following the earthquake in December 2024 we need to re-ignite interest in Vanuatu and confidence for Australians to visit.
“Vanuatu’s Adventure Passes campaign is a warm welkam, highlighting the countless adventures that can be had on our 83 islands, from snorkelling among our abundant marine life on Efate, spectacular nature on Espiritu Santo or a short flight and stay on Tanna, home to Mount Yasur, the world’s most accessible active volcano.”
“This campaign highlights both the memorable experiences that Vanuatu offers and the rich kastom and culture that resonates deeply with those who visit our shores.
“We have so many flights to Vanuatu, now is the time to book and come and see us. There are some amazing deals available right now.”
Suzy Smiley, Apparent Managing Director, said: “Adventure Passes brings to life the incredible diversity of experiences across Vanuatu in a way that’s engaging and accessible.
“We’re proud to support the Vanuatu Tourism Office in sharing these stories and helping more Australians discover just how close and special Vanuatu really is.”