Orphan challenges marketers to out-think, not out-spend
“Our five tools work for any brand, big or small, who can’t afford the luxury of average."
by Staff Writer – Oct 27, 2026
Droga5 ANZ co-chief creative officer Barbara Humphries set to leave
It is unknown what her next venture will be.
by Staff Writer – Oct 26, 2026
MOVE should make planners and buyers more curious, not more comfortable
oOh!media’s Bel Harper on how Pepe Saya’s regional NSW billboard launch grew from 18 to 25 sites when data asked why not.
by Bel Harper – Oct 26, 2026
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Only 1 in 5 young Aussies say using their mobile to call is their main use
The findings also help explain the growing appeal of foldable smartphones.
by Staff Writer – Oct 23, 2026
Ngununggula appoints Leigh Robb as CEO/Director of Southern Highlands gallery
"We are confident Leigh will be able to lead us into the next exciting phase for the gallery, as we celebrate our five year milestone this month."
by Staff Writer – Oct 22, 2026
Latest stories
Visit Victoria names Clemenger BBDO agency of record
Mike Napolitano: "We're looking forward to helping tell contemporary stories about the state that capture its energy, diversity and distinctiveness, and inspire more people to experience it for themselves."
by Alisha Buaya – Oct 20, 2026
Scotts launches 'WEE-MERGENCY' campaign with Beau Ryan
Kerry Sephton: "We didn’t want this to feel like traditional lawn-care advertising."
by Alisha Buaya – Oct 20, 2026
Myer unveils 2026 Christmas campaign with Howatson + Company
Amanda McVay: "We want Myer to be the place Australians come to find that gift, with the range and the expertise to help them do it."
by Alisha Buaya – Oct 20, 2026
Sandbox Media takes full Bing Lee media account
Anita Savoldi: "Consolidating our media under one agency was the right decision for us."
by Alisha Buaya – Oct 20, 2026
Tixel bets on 'life gets in the way' in first campaign
Kevin Azzopardi: "This campaign is about bringing them together, fairly and safely. The characters and the setting are all a bit absurd, but that’s kind of the point: it shows how far a fan will go to not miss a gig."
by Alisha Buaya – Oct 20, 2026
Cancer Council Victoria unveils the Quit campaign's first brand refresh in more than 40 years
Kelly Dienaar: "This brand refresh honours Quit’s legacy while reinforcing its relevance as a strong and engaging presence for the future."
by Alisha Buaya – Oct 19, 2026
Selleys launches Undo Glue via Howatson+Company
The campaign draws on the brand’s long-running promise: if it’s Selleys, it works.
by Alisha Buaya – Oct 19, 2026
Ocean Spray launches Craisins hoodie with hidden pockets to dodge bag checks
Nick Brown: "It takes something as simple as a snack pouch and turns it into a piece of streetwear that’s practical, unexpected, and unmistakably Ocean Spray."
by Alisha Buaya – Oct 18, 2026
Droga5 ANZ wins New Zealand Olympic Committee for LA 2028
Steve Kane: "We’re focused on building a platform that feels genuinely New Zealand, connects with Kiwis at home, and takes the New Zealand Team into the Games with real impact."
by Alisha Buaya – Oct 18, 2026
First fully AI-made ad wins at ARF David Ogilvy Awards
Sheona Richard: "The future of advertising isn’t about making more content, faster. It’s about making better creative, grounded in what genuinely motivates consumers."
by Alisha Buaya – Oct 15, 2026
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