Sandbox Media takes full Bing Lee media account

Bing Lee has appointed Sandbox Media as its sole media agency following a review.

The assignment brings all digital services, including search, social and SEO, into Sandbox’s remit. The agency also retains Bing Lee’s above-the-line media, giving the electrical retailer one agency across its full media mix.

Anita Savoldi, Head of Brand and Marketing at Bing Lee, said: "Sandbox Media has been an integral part of the Bing Lee business for many years. After a thorough review of all our agency partnerships, and against the backdrop of current market challenges, consolidating our media under one agency was the right decision for us.

“The media landscape continues to evolve rapidly, and this new arrangement means we can stay active in the right channels, pivot whenever required, and move with the market and the changing demands of our consumers. The Sandbox team understands the needs of our business and the importance of being there for our consumers at every touchpoint.”

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Kate Copland and Mish Hickey, Sandbox Media Business Directors, said: "After 20-plus years alongside Bing Lee, we're absolutely thrilled to be trusted with the entire media budget.

“With every channel under one roof, we can plan the whole picture as one, move faster and make every dollar work harder. Thank you to the Bing Lee team for their continued trust."

Paul Brennan, Sandbox Media Managing Director, said: “Our team have worked with Bing Lee for over 20 years, so this one means a lot to us. They're an iconic Australian family business with an incredible legacy, and we've always had a huge amount of respect for the brand and the people behind it.

“Being awarded the digital business is a great testament to the talent and capabilities of our team, but equally to the strength of the relationship and trust we've built over the years.

"Bringing their traditional and digital media together gives us a fantastic opportunity to build on that legacy. We're really proud to be taking the partnership into its next chapter.”

The appointment follows Sandbox growing its team to 19 people, with new digital hires.