Visit Victoria names Clemenger BBDO agency of record
Mike Napolitano: "We're looking forward to helping tell contemporary stories about the state that capture its energy, diversity and distinctiveness, and inspire more people to experience it for themselves."
Visit Victoria has appointed Clemenger BBDO, part of Omnicom Oceania, as its creative and strategic partner of record following a request for tender.
Clemenger BBDO will work with Visit Victoria on marketing strategy and creative campaigns promoting the state’s events calendar, food and culture, regions and tourism experiences. The aim is to support growth in Victoria’s $49.5 billion visitor economy.
Shae Keenan, Chief Marketing Officer, Visit Victoria, said: “Clemenger BBDO demonstrated a strong understanding of our brand, our audiences and the role creativity can play in inspiring visitation."
“We look forward to working together to inspire more travellers to visit Victoria and support the economic prosperity of our state.”
Mike Napolitano, Co-CEO, Clemenger BBDO, said: “As an agency born and raised in Melbourne, this partnership is particularly meaningful for our team.
“Victoria has long been recognised for its creativity, culture, events and entrepreneurial spirit, qualities that continue to attract visitors from around Australia and around the world.”
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“We're looking forward to helping tell contemporary stories about the state that capture its energy, diversity and distinctiveness, and inspire more people to experience it for themselves."
This comes after Transport Accident Commission (TAC) launched the Check Your Gear Before You Hit the Road campaign with Clemenger BBDO last week.
The campaign aims to show motorcycle riders how well their gear protects them before they find out in a crash.
The centrepiece is the Shredmill Road Surface Simulator, a life-sized treadmill made from abrasive grit belt.
The idea rests on the premise that there are two ways to find out how safe your gear is: on the road or at MotoCAP. Gear that looks protective can perform very differently in a crash, and price, brand or appearance don’t guarantee protective performance.
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