Latest stories

Emotive strengthens leadership with CCO hire
Gavin McLeod: 'What struck me straight away is that Emotive’s independence isn’t just structural, it’s a mindset.'
by Frances Sheen – Sep 16, 2025

OMD appointed media agency of record for Freedom Australia
The appointment is effective immediately.
by Frances Sheen – Sep 16, 2025

IMAA to launch inaugural Fast.Future.Present conference for members
The event will be held on Thursday, 16 October in Sydney.
by Frances Sheen – Sep 16, 2025

Havas opens Melbourne Village, uniting agency network under one roof
Havas has launched its Melbourne Village in Richmond, consolidating six agencies under one roof as part of its Converged.AI transformation strategy.
by Dan Barrett – Sep 16, 2025

HBF appoints Starcom Australia as lead media agency following competitive pitch
The decision ends a five-year relationship with UM and comes as HBF looks to accelerate its national growth ambitions.
by Frances Sheen – Sep 15, 2025

Honeycomb Strategy appoints Lyla Thorn as marketing and content manager
Honeycomb Strategy has appointed Lyla Thorn to the newly created role of marketing and content manager, strengthening the consultancy’s industry presence.
by Dan Barrett – Sep 15, 2025

From newsroom to boardroom: Matt White and Michael Wilkins write a new playbook
After decades in media and sport, White and Wilkins are channelling their newsroom and boardroom experience to help others.
by Natasha Lee – Sep 15, 2025

Dialogue adds Sydney Zoo, Nautilus Estate and Hyatt Regency Sydney to client roster
Dialogue will also manage influencer engagement, media familiarisation, and brand collaborations.
by Natasha Lee – Sep 12, 2025

IMAA Spotlight: MAK Media's Matt Huppatz on delivering world-class work from regional Queensland
'Our best work for our clients comes when we act as an extension of their marketing team, and if we can continue to do this we should see positive outcomes all around.'
by Alisha Buaya – Sep 12, 2025

Meeting of the Minds: Kristy Barclay-Allen and Lucinda Bauermeister from Meta
Barclay-Allen and Bauermeister reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Sep 12, 2025

Brian Taylor fronts Visual Domain’s TCL AFL Finals Campaign
Rafael Mayen: 'This marks the beginning of our partnership with Visual Domain and we look forward to seeing how we continue partnering together.'
by Alisha Buaya – Sep 12, 2025

Havas Media and Havas Red win telco brands Tangerine and More
Andy Branson: 'We needed an agency partner who not only understands the competitive telco landscape but also brings the creativity and strategic depth to help us stand out.'
by Alisha Buaya – Sep 12, 2025

Ethnolink founder Costa Vasili on why authentic campaigns start with community, not translation
'We consult with the community, so our campaigns, projects, and insights are derived from the community and augmented with the strategic mindset of our communicators and our team.'
by Alisha Buaya – Sep 12, 2025

Dentsu Creative hires John Mescall as Global Chief Creative Partner
Abbey Klaassen: 'John’s creative legacy speaks for itself, but what excites us most is his ability to unite teams around a shared vision.'
by Alisha Buaya – Sep 11, 2025

UniSuper follows members living their best lives following retirement
Leah Mackenzie: 'We wanted to show that retirement isn’t a full stop and our members prove that every day.'
by Alisha Buaya – Sep 11, 2025

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