NOVA Entertainment has delivered a major music moment with Delta Live at Dune, an intimate live performance headlined by the Aussie singer Delta Goodrem at the Dream Home Art Union’s $13 million Burleigh Heads mansion.
Next in line for NOVA, is Guy Sebastian leading the mic at the exclusive NOVA’s Red Room.
The exclusive event took place on Saturday 15 November, bringing together NOVA listeners, partners and competition winners for a night combining entertainment, audience connection and purpose.
Smooth FM’s Cameron Daddo hosted the evening.
Cameron Daddo
The collaboration came to life with NOVA Entertainment, Dream Home Art Union and EssenceMediacom, with support from WPP Media’s Sport & Entertainment division.
Music for a purpose
Dream Home Art Union has supported veterans and their families through RSL Queensland since 1956.
The Delta Live at Dune event amplified the organisation’s latest prize home draw while highlighting its long-running community mission.
“This partnership embodies what NOVA does best, which is creating meaningful moments between brands and audiences through the power of entertainment,” said Nicole Bence, NOVA Entertainment’s Chief Commercial Officer.
“Bringing Delta Live at Dune to life with Dream Home Art Union showcases how we use creativity, connection and scale to deliver experiences that build brands and move audiences.”
Ben Sawkins, General Manager, Lotteries added:
“Delta Live at Dune combines world-class entertainment with the chance to win the luxurious $13 million Burleigh ‘Dune’ Dream, all while supporting veterans and their families through RSL Queensland.”
Listeners were able to enter to attend the performance via Nova and Smooth competitions or purchase tickets to the Dream Home Art Union draw.
The partnership was brokered by EssenceMediacom, incorporating WPP Media’s Sport & Entertainment capabilities to elevate the Dream Home brand beyond traditional media.
“This collaboration exemplifies EssenceMediacom’s commitment to creating breakthrough impact that goes beyond traditional media, bringing brands to life in memorable ways,” said Susan Lyons, EssenceMediacom Brisbane MD.
“By leveraging the expertise within WPP Media’s Sport & Entertainment team, we’ve been able to help facilitate an experience that not only captivates audiences but also delivers significant value for our clients.”
Delta Goodrem performed a bespoke set for guests inside the architectural Dune mansion a highlight for fans of the 12-time ARIA Award winner, whose career spans more than two decades and multiple multi-platinum releases.