Latest stories
QMS to unveil global marketing insights at SXSW Sydney 2025
The sessions will unpack what it takes to build enduring brands in a fast-changing landscape.
by Natasha Lee – Oct 1, 2025
WPP Media wins Suncorp account with new Open Era model
Suncorp has appointed WPP Media to its media account, unveiling a bespoke Open Era agency model to support its portfolio of brands including AAMI, Apia and GIO.
by Dan Barrett – Sep 29, 2025
IMAA Spotlight: Samantha Cunliffe from Grove B2B on the power of specialising in complexity
'We want to be measured by sales velocity, deal stage acceleration, and marketing’s contribution to revenue: we don’t do clicks!'
by Frances Sheen – Sep 26, 2025
Amazon Upfronts 2025 - Buyers Commentary
There was no shortage of opinions from buyers about the pitch delivered.
by Dan Barrett – Sep 25, 2025
Akcelo strengthens mobile-first expertise with acquisition of POPULA
Founded in 2023 by Jay Morgan and Mitchel O’Donohue, POPULA was created to help brands make advertising built for a mobile-first world.
by Frances Sheen – Sep 24, 2025
Those That Do names its first Creative Director to drive multi-market growth
Claire Sutton will be based in Sydney and work with CEO Ben Walker to guide creative delivery across Sydney, Melbourne, London and Dubai.
by Frances Sheen – Sep 24, 2025
OMD wins Blis Golden Shaker 2025 with standout cocktail
They beat out six rival agency teams in Sydney with a cocktail that impressed judges with its creativity and detail.
by Natasha Lee – Sep 22, 2025
Carrie & Tommy swap the mics for the motorhome
They'll be on the road, as part of TEQ’s Wheely Good Adventure, highlighting Queensland’s Pacific Coast Way.
by Natasha Lee – Sep 22, 2025
Specsavers appoints Ogilvy PR across Australia and New Zealand
The appointment sees Ogilvy tasked with strengthening Specsavers’ presence in both markets.
by Natasha Lee – Sep 22, 2025
IMAA Spotlight: TFM Digital's Taylor Fielding on knowing your niche and growing at scale - fast
'We’re planning towards three locations by the end of 2028. We’ve strengthened the Brisbane leadership team, while I’m looking to cement the quick start we’ve had in Sydney, with aspirations for Melbourne next.'
by Mediaweek Admin – Sep 19, 2025
Spotted: Gossip Girl's Leighton Meester named Bubble's first global ambassador
Meester will highlight the brand's accessible approach to premium skincare with activations across multiple channels.
by Natasha Lee – Sep 19, 2025
From breast pump ban backlash to outdoor billboard - Nala's 15-hour boob-focused campaign turnaround
Chloe de Winter: 'We're building a brand that stands up for women, unapologetically. You can't measure that.'
by Natasha Lee – Sep 19, 2025
The Creative Method marks 20 years with refreshed brand reflecting who they are: strategic, design-led, and human
Sydney branding agency The Creative Method has unveiled a new look and leadership structure as it celebrates 20 years in business.
by Dan Barrett – Sep 19, 2025
Medibank appoints Geoff Ikin as new chief marketing officer
His background includes senior roles at Tourism Australia, Westpac and David Jones.
by Natasha Lee – Sep 18, 2025
"We are thrilled": dentsu Queensland named Shine Justice media agency of record
The agency will oversee media strategy, planning and buying, as Shine approaches its 50th anniversary in 2026.
by Natasha Lee – Sep 18, 2025
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