Latest stories

Kimberlee Wells appointed CEO of TBWA\Australia
Nick Garrett: 'Her ability to build strong client partnerships and lead people with conviction sets her apart.'
by Alisha Buaya – Sep 10, 2025

ARN's InspHERation series puts personal branding in focus
Georgia Love and a panel of agency leaders shared insights on building authentic personal brands and career confidence.
by Natasha Lee – Sep 10, 2025

Media buyers back Mamamia's 'house of brands' pivot
Sharyn Keller, Sarah Keith, Ray Ly and Amy Dascanio, Megan McMurdo, Orna Flanagan and Nick Murdoch shared their thoughts on the biggest selling points of the independent publisher's presentation.
by Alisha Buaya – Sep 10, 2025

Downtime are now 'KenoGO Moments' as perfect opportunities to play
Emma Kasbarian: 'By turning downtime into playtime, they’ve helped us build a clear point of difference in the market and connect with Australians in everyday moments.'
by Alisha Buaya – Sep 10, 2025

SleepMaker jumps into bed with Kaimera for national Smart Suspension Tech campaign launch
Felicity Turner: 'We chose Kaimera for their strategic smarts, creative insight, and track record with premium brands - they’re the ideal partner to bring SST to life.'
by Alisha Buaya – Sep 10, 2025

OMD names Rob Frost Chief Strategy Officer
Sian Whitnall: 'We know his expertise and leadership will make a transformative impact here at OMD.'
by Alisha Buaya – Sep 10, 2025

alt/shift/ teams up with ASICS for 2025 cricket uniform launch
Katie Raleigh: 'We’re proud to have partnered with ASICS to help bring this moment to life, ensuring the story resonated across sports and consumer audiences.'
by Alisha Buaya – Sep 9, 2025

MYOB helps sole operators streamline finances with Solo Money campaign
Gab McKenzie: "It’s about giving sole operators the headspace to focus on the real work, not the 'work work'."
by Alisha Buaya – Sep 9, 2025

Mentos set to 'Mouth Off' with 3D cube campaign at World Square
Nikolah Gibson: 'This campaign gives our target market something as fresh and bold as they are.'
by Alisha Buaya – Sep 9, 2025

Older Aussies share their offbeat gardening hacks for Seasol
Gavin Chimes: 'We’re ensuring that invaluable wisdom is preserved and passed on, while cementing Seasol’s role as a trusted partner for every gardener.'
by Alisha Buaya – Sep 9, 2025

Canva signs on music provider OTIS for brand campaigns and events
Cat Van Der Werff: 'With this partnership, people won’t just see our brand, they’ll feel it.'
by Alisha Buaya – Sep 8, 2025

Sophie Robertson joins Are Media as Victoria agency lead
Nisar Malik: 'She will create new opportunities and provide marketers access across our premium brand safe eco-system - platform agnostic.'
by Alisha Buaya – Sep 8, 2025

News Australia names Marie Joyce as GM of Suddenly
Mike Connaghan: 'Marie is an outstanding leader and her vision and expertise will be instrumental in capitalising on this growing demand and taking Suddenly to the next level.'
by Alisha Buaya – Sep 8, 2025

Toyota and HERO shift gears in new campaign for GR Yaris launch
Vin Naidoo: 'With the GR Yaris, that visceral connection is immediate and instinctive, turning even the most ordinary roads into something extraordinary.'
by Alisha Buaya – Sep 8, 2025

'Is Don. Is Good.' returns with Matt Preston as new brand face
Steve O’Farrell: 'This DON campaign represents what’s possible when great clients, production partners and creativity combine with craft and purpose.'
by Alisha Buaya – Sep 7, 2025

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