YoPRO is set to make its first appearance at the Australian Open next January, marking a major step up in its long-term push into performance, movement and athletic recovery.
The partnership brings World No.1 and Global Ambassador Carlos Alcaraz to Melbourne Park for his first in-person activation with the brand.
It also anchors YoPRO’s goal of connecting with audiences who prioritise fitness, progress and performance, all attributes deeply embedded in tennis culture.
Building a natural connection with performance-led audiences
YoPRO’s presence at the AO reflects a strategic alignment with one of Australia’s most active and health-focused audiences.
Xavier Gonzalez, Head of Marketing at Danone Saputo Dairy Australia, YoPRO, said the partnership marks a defining moment in the brand’s evolution.
“We’re incredibly proud to join the Australian Open, marking an exciting new chapter for YoPRO. With Carlos Alcaraz stepping into his role as our Global Ambassador – and activating at the AO in this role for the very first time – we are celebrating a shared belief in the power of progress, whether you’re competing on centre court or taking the first steps in your fitness journey.
“This partnership allows us to connect with fans in an authentic, inspiring way and reinforces YoPRO’s commitment to fuelling movement, performance and recovery,” he said.
Tennis Australia’s Chief Commercial Officer, Cedric Cornelis, said YoPRO’s arrival will add new energy to the tournament precinct.
“We’re thrilled to welcome YoPRO to the Australian Open family. This collaboration brings together two brands committed to performance, wellbeing and pushing boundaries.
“YoPRO’s innovative approach and athlete-first mindset, highlighted by their work with Carlos Alcaraz, will help us deliver fresh, dynamic experiences for fans and players at Melbourne Park. We look forward to building this partnership and creating impactful activations at AO 26 and beyond,” he said.
Bringing Feed Your Progress to life at Melbourne Park
Across the tournament, YoPRO will roll out a series of movement-driven activations designed to energise fans and support athletes.
One of the hero experiences is the NetClub served up by YoPRO, a fast-paced, open-to-the-public pickleball activation positioned at TopCourt where fans can move, compete and recover with YoPRO.
The brand will also operate a YoPRO Progress Station, offering its 15g Core Range with custom toppings for spectators seeking a high-protein snack as they navigate the AO precinct.
For players, a dedicated topping bar will provide an athlete-only space to refuel between matches and training sessions.
Alcaraz to appear at the AO in his first YoPRO ambassador role
Alcaraz will appear throughout the tournament as part of the partnership, marking his first onsite activation with YoPRO since becoming Global Ambassador.
“I’m excited to join YoPRO at the Australian Open for the first time in my role as a Global Ambassador. Progress is something I focus on every day, both on and off the court, and I love that YoPRO shares that same mindset. I’m looking forward to connecting with fans in Melbourne and celebrating all the big and small steps that make us progress every day,” Alcaraz said.
A broad agency mix is supporting the partnership across creative, media, content and experiential execution. Always Human will lead PR, social, influencer content and on-ground hosting.
WPP Media Sport and Entertainment has overseen partnership negotiations and management. Wavemaker is responsible for media strategy, planning, and buying, while Havas handles creative.
AM Brands manages retail and shopper activity, and Soulution coordinates sampling across Melbourne.
YoPRO will release additional content and fan experiences throughout December as the countdown to the Australian Open 2026 begins.